Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing SEO 148

Endless Events

DECEMBER 17, 2019

It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do. Check out the epic resources and learn more about 2020 event marketing trends !

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Event Marketing Trends Marketing Marketing 333

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. An Adrenaline-Filled Future.

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Event Marketing Marketing Marketing Events 289

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

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Event Marketing Marketing Marketing Events 220

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Event Marketing Marketing Marketing Social Media 272

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Smart Meetings

FEBRUARY 15, 2022

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.

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Virtual Events Event Marketing Marketing Marketing 246

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

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Event Marketing Marketing Marketing Events 207

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

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Event Marketing Marketing Marketing B2C 113

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

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Event Marketing Marketing Marketing Trends 105

MTI Events

OCTOBER 21, 2024

But now comes the equally critical task of promoting your event to drive awareness, engagement, and attendance. Effective corporate event marketing is vital for achieving your goals and return on investment. As an experienced corporate event… The venue is booked, the agenda is set, and the guests are invited.

Promotion 52

Promotion Event Marketing Marketing Marketing 52

Convene by PCMA

APRIL 30, 2024

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. More Event Marketing Find past event marketing columns in our archive.

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Event Marketing Marketing Marketing Social Media 59

InEvent

SEPTEMBER 18, 2023

In the dynamic landscape of marketing, understanding human psychology has emerged as a powerful tool to drive successful campaigns. Event marketing, in particular, has taken center stage as an avenue where psychology and marketing intersect.

Audience 98

Audience Event Marketing Marketing Marketing 98

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? Read on to learn why. appeared first on Conferences That Work. No related posts.

Event Marketing 118

Event Marketing Marketing Marketing Events 118

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

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Event Marketing Marketing Marketing B2B 72

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

InEvent

JANUARY 11, 2024

Crafting the perfect event invitation email can be a daunting task, but fear not! In this comprehensive guide, we will walk you through the key elements and best practices for creating event invitation emails that will … Post Event Marketing: Email Invitation Examples showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

MPI

MAY 1, 2024

We caught up with MPI's Drew Holmgreen to get some early thoughts on AI and his upcoming IMEX Frankfurt session, "AI Revolution in Event Marketing: Strategies and Insights."

Event Marketing 52

Event Marketing Marketing Marketing Events 52

InEvent

FEBRUARY 8, 2024

Did you know that artificial intelligence has emerged as the third most significant innovative marketing strategy in the United States? One domain where this change is already visible is in event marketing strategies.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Convene by PCMA

MARCH 25, 2024

Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day. This presents a major opportunity for reaching your audience where they’re already hanging out.

Social Media 97

Social Media Event Marketing Media Marketing 97

Bizzaboo

JANUARY 23, 2023

After all, event marketers agree that email marketing is the most effective channel for promoting events. In this post, we’ll examine the elements of event marketing webinar email subject lines and what you should keep top of mind to ensure you write the best webinar subject lines for every email you send out.

Registration 97

Registration Event Marketing Marketing Marketing 97

Eventbrite

AUGUST 13, 2021

Having an event marketing plan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Building a donor base for NPOs means cultivating an authentic voice and digital presence. Whether you’re […].

Event Marketing 98

Event Marketing Organization Marketing Marketing 98

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. Attendees will engage either virtually or in person — and attendee preferences shift depending on their medium. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Marketing Platforms.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. I will see change as opportunity.” — Sheree Whiteley, copywriter.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

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Event Marketing Marketing Marketing Retreat 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

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Event Marketing Marketing Marketing B2B 59

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

InEvent

FEBRUARY 16, 2024

Every event requires meticulous planning to ensure that it meets its objectives, engages participants, and leaves a lasting impression.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Event Marketing Marketing Marketing Platform 98