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This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. EventPlanning: An Exciting & Challenging Career.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in eventplanning? Eventplanning is an umbrella term.
There’s no room for that in eventplanning. The cornerstone of a successful event is a dream eventplanning team where everyone has a role to play and eagerly contributes to the success of the event. It’s impossible to put together an event on your own. Committees where people butt heads and argue.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
She asked, “Why do eventmarketers receive more credit and respect than event planners?” . Eventmarketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: EventMarketer vs. Event Planner.
Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an eventplanning certification.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. B2B EventMarketing Reloaded.
Can we get an eventmarketingplan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketingplan. Maybe once a day.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the eventplanning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify EventPlanningEvents have a lot of moving parts.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – EventPlanning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
Keeping all of those details in your head will result in constant mental chaos and present unnerving stress on event day. Map out your marketingplan. Eventmarketing creates buzz, builds anticipation and guarantees a good turnout. Plan for little details and the unexpected. It isn’t just a to-do list.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Have you ever used VR for eventplanning?
Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your eventplanning into your existing marketing calendar. And you can’t host your event and community in the same place, either.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is marketing automation?
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your eventplanning template and checklist.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Budget-friendly tip: Hybrid event staffing does not always require a bigger budget.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Corporate eventplanning is a critical driver of business success. Well-executed events boost brand awareness, strengthen client relationships, and foster employee engagement. In fact, according to Event industry news, the global corporate eventmarket is projected to reach $1.1
Have you made resolutions for your 2023 eventplanning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in eventplanning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets.
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
Help your event shine with this useful planning checklist for conferences and corporate events. The post Your Essential Conference and Corporate EventPlanning Checklist appeared first on Eventbrite US Blog. Looking for ways to stay competitive in an increasingly crowded industry?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in eventplanning? Curious whether event planner courses and eventplanning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: ILEA 3.
Having an eventmarketingplan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Building a donor base for NPOs means cultivating an authentic voice and digital presence. Whether you’re […].
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. Eventplanning has always been challenging.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of eventplanning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
Marketing: What eventmarketing costs will there? Is there a budget set for Facebook ads, traditional marketing, giveaways, and contest prizes? Video production and Photography: How will your videographer or photographer charge you for capturing the event? Define the focus of your event. Luxury hotels.
Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, eventplanning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Let’s take post-eventmarketing, for example.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the eventplanning process, and get your reports ready. Survey Your Audience To Get Post-Event Feedback.
Four Essential Questions to Ask about Your MarketingPlan. Sometimes, eventmarketingplans get so convoluted that the original purpose of the event gets buried in the process. This list jots down these and other social media techniques you should use to ensure your event is a resounding success.
While I could go on and on about how great my sister looked and how happy she and her new husband were, I am here to talk about events. From an eventplanning perspective, my sister did a great job thinking about all the ways people can stay safe. Additional articles and resources: 11 Actionable Virtual EventMarketing Ideas.
Whether you’re on the brink of planning a first event or are a seasoned professional revising your eventplanning checklist, this guide aims to be your trusted roadmap. This article provides a comprehensive eventplanning checklist to help you manage every detail for a successful event, from start to finish.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
And, the real point of event gamification lies in driving particular behaviors to achieve your desired event outcomes. For eventprofs incorporating event gamification, it adds a deeper level to eventplanning. A public shout-out at the event and on social media. Final thoughts on event gamification.
You have your virtual eventplanned and ready to go… but how do you promote it? (12-minute Promotion is vital when it comes to getting people excited about attending your virtual event. Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? 12-minute read).
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
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