This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
She asked, “Why do eventmarketers receive more credit and respect than eventplanners?” . Eventmarketers and eventplanners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. 75% of the events they did were internal.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. EventPlanning: An Exciting & Challenging Career.
Being an eventplanner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in eventplanning? Eventplanning is an umbrella term.
There’s no room for that in eventplanning. The cornerstone of a successful event is a dream eventplanning team where everyone has a role to play and eagerly contributes to the success of the event. It’s impossible to put together an event on your own. Committees where people butt heads and argue.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an eventplanning certification.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, eventplanner networking often falls to the bottom of eventplanners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. That’s saying a lot.
Eventplanning is a risky business. Recent natural disasters, labor strikes, even a massive data breach that may have compromised the identities of 500 million Starwood guests, have illustrated the number of things that can go wrong in the event professional world. How liable are planners when disaster strikes?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Human effort is still very much a part of the eventplanning process. In fact, AI is one of the fastest-growing technologies eventplanners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. While they are typically more expensive than in-person events, there are also many ways eventplanners can save money with a hybrid event and see a higher event ROI. EventMarketing.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as eventplanners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – EventPlanning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
Eventplanners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Eventplanning has always been challenging.
The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in eventplanning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets.
She notes that, indeed, some events look a lot like 2019 in 2022. What would the Brew Crew have eventplanners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of eventplanning, budgeting, eventmarketing, event strategy, proving event ROI, and more.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and eventplanners, and many more miscellaneous fun facts about the Endless team.
Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your eventplanning into your existing marketing calendar. And you can’t host your event and community in the same place, either.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Let’s dive into ten of the most famous eventplanning companies, from around the world. Bassett Events – Toronto. Led by Jennifer Bassett, Bassett Events has more than 15 years in the industry. Private parties, charitable events, and weddings; Bassett will always bring an “element of surprise”.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Have you ever used VR for eventplanning?
Thanks to an absolute boom of event technology solutions , eventplanners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Eventplanners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, eventplanning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Let’s take post-eventmarketing, for example.
Keeping all of those details in your head will result in constant mental chaos and present unnerving stress on event day. Map out your marketingplan. Eventmarketing creates buzz, builds anticipation and guarantees a good turnout. Plan for little details and the unexpected. It isn’t just a to-do list.
As an eventplanner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on eventplannermarketing comes in.
So in the spirit of continued growth for all of us in the crazy world of eventplanning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Looking for an eventplanning ppt?
But if you think you have what it takes to be an event professional, check out the following choices for eventplanning careers — there might just be something for you. 8 EventPlanning Careers That Are in Demand. EventPlanner. From conferences to high-end galas, eventplanners do it all.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
Event gamification has revolutionized the way we planevents and measure their success. It boosts audience engagement and helps eventplanners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. This is a win-win for both attendees and planners.
The average eventplanner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketing automation makes eventplanning less of a slog.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in eventplanning? Curious whether eventplanner courses and eventplanning certifications are worth it? Not sure how to become an eventplanner? This is the article for you!
We’ve compiled a list of websites for eventplanners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
We’re talking about 365 community engagement: one of the most exciting event trends of 2022! Perhaps the events industry and eventmarketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions.
The saying from Benjamin Franklin goes, “When you fail to plan, you plan to fail. For planners, we know that every event, large or small, should have a careful assessment and eventplanning strategy before executing. What’s the Event Vision? What’s the Planning Timeline?
While I could go on and on about how great my sister looked and how happy she and her new husband were, I am here to talk about events. From an eventplanning perspective, my sister did a great job thinking about all the ways people can stay safe. Additional articles and resources: 11 Actionable Virtual EventMarketing Ideas.
Is your event better suited for a cash bar or a hosted bar with a bartender? Pro tip: use a tool like Social Tables’ Pocket Planner to use CIC-approved quantities for food and beverage. Marketing: What eventmarketing costs will there? Think about the absolute worst things that could happen and plan accordingly.
We’re excited to see this 2018 event trend emerge for non-dedicated event venues and non-traditional event options which come with something more exciting – unlimited potential! As we explore eventplanning with unique venues, we’ll look at what you should keep in mind when choosing a unique event venue.
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. Two years later, they are one of the most important event trends of 2022. However, many eventplanners still ask: what are the benefits of hybrid events?
Event Automation. Saves Planners Time. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%.
Diversity in Events. Picking The Perfect Event Venue. School of EventPlanning & Management. How Is Your Event App Security. Safety at Events – What Every EventPlanner Needs to Know. What Do You Know About Virtual Reality For Events? How To Plan Smart Meetings.
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. In this guide, we’re walking you through everything you should know about event vendors. Event rental companies.
Eventplanning jobs can be tough to find. 10 Resources to Find EventPlanning Jobs. 10 Resources to Find EventPlanning Jobs. Perhaps the most high-profile site that lists jobs related to eventplanning is MPI (Meeting Professionals International). MPIWeb.org. ILEAhub.com.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content