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Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free eventplanning checklist to get started!
Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in eventplanning? Eventplanning is an umbrella term.
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
There’s no room for that in eventplanning. The cornerstone of a successful event is a dream eventplanning team where everyone has a role to play and eagerly contributes to the success of the event. It’s impossible to put together an event on your own. Committees where people butt heads and argue.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an eventplanning certification.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Can we get an eventmarketingplan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketingplan. Maybe once a day.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees. And if you’d want to get more of these event hacks in your inbox, subscribe to our blog ! This Checklist Could Save Your TradeShow. Tradeshows are intensely competitive.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of eventplanning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. When it comes to tradeshow lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their tradeshowmarketing routine.
Have you made resolutions for your 2023 eventplanning? With the return of in-person tradeshows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
But if you think you have what it takes to be an event professional, check out the following choices for eventplanning careers — there might just be something for you. 8 EventPlanning Careers That Are in Demand. Event Planner. From conferences to high-end galas, event planners do it all.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in eventplanning? Curious whether event planner courses and eventplanning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: ILEA 3.
Remember to factor in all of your expenses, so you have a better idea of your actual event ROI. So, if you spent $25,000 on a tradeshow that brought in $50,000: $50,000 – $25,000 = $25,000. Or check out Keaton Watson’s webinar on How to Measure Event ROI ? Gross Profits – Costs] / Costs X 100.
How To Gamify Events? Let your audience know about your planned games ahead of time to build a buzz and possibly even attract a wider audience. Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off.
Is it event technology? Maybe it’s eventmarketing? Or would you rather focus on tradeshow management? We’ve discussed a bit about event partners earlier. Some say it’s going to bring utter ruin to your eventmarketing. The options are endless.
How do I invite people to a corporate event? There are many ways to invite people to a corporate event, but the easiest and most common is through a calendar app, email, or both. Corporate eventplanning made simple. What information should a corporate event announcement include? Announce your tradeshow.
Easily customizable and available in all shapes and sizes, custom wooden signs are perfect for wedding venues, caterers, and other businesses that provide eventplanning services. Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade.
Planning Sustainable Events: What You Must Know – #EventIcons Episode 116. IMEX America: USA’s Largest Meetings Industry TradeShow – #EventIcons Episode 33. Meetings & Events Blog. Chatbots: Everything You Need To Know – #EventIcons Episode 118. Connect Marketplace. Ember Blog. Salt Palace Convention Center.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
TradeShows may have to rethink their value proposition. The layoffs are a visible sign of preserving capital and preparing for slower growth and lower valuations. Holmen describes Splash as an in-person-first company with virtual capabilities and is excited about the level of experimentation he is seeing in ballrooms today.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives.
Every event professional has the same goal for corporate eventplanning: to orchestrate an engaging experience that delivers favorable business outcomes. Corporate eventplanning checklists can significantly increase your chances of achieving your event goals. corporate eventmarket — which brought in $95.3
Event planners have three main areas of opportunity to engage with event attendees to ensure overall success: Before, during, and after an event. Pre-event engagement. This stage, like the other two, is a vital part of the eventplanning process. Post-event engagement. Maximize event communications.
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. So they’re boldly blending the two when they travel to exhibitions and tradeshows.
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. So they’re boldly blending the two when they travel to exhibitions and tradeshows.
I think a lot of us started in catering; feeding people is huge for events.”. After some time in catering, Arianna moved into event logistics. “I I transitioned into the tradeshow world for technology events,” she says. Most recently, I’ve been working for a nonprofit, diving into event strategy.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use. No problem!
For all of the organizations that have depended on tradeshows, conferences, and other types of events to help generate business (sales […]. I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. If this is the new reality going forward, I believe we’ll be fine.
Event technology provides a plethora of advantages and opportunities to event organizers, who seek to create memorable and engaging events. By incorporating event technology into your eventplanning checklist, you can create a successful and unforgettable experience for attendees and stakeholders alike.
This consistency and clarity help create a seamless experience for attendees, making it easier for them to understand and engage with the event’s message. Components of Event Branding Event branding is a powerful marketing tool that is used to create a unique and memorable identity for an event.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
Whether you possess extensive experience in event management or are a professional without a background in eventplanning, this in-depth exploration provides insights to navigate the diverse landscape of event management solutions. A robust API ecosystem enhances efficiency and reduces manual data entry. Is Cvent a CRM?
Fortunately, tradeshows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes. Unfortunately, “back” has been the underlying theme of the recovery. Wellness matters more than ever.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the eventplanning platform that meets your requirements. Types of Event Management Software Eventplanning solutions take multiple forms, catering to different needs and requirements.
However, although the purpose of the event proposal document can vary, the main function remains the same: proposing the event to another party to secure buy-ins in one form or another (sponsorship funding, a “go” for the project, agreement with a client, and so on). Who needs to write an event proposal? Event timeline.
Autonomous Events? What tech developments from CES mean for event organizers. It's a bit ironic that the largest collection of digital technology is displayed in a traditional tradeshow setup at CES LINK [link] each year. Here are a few products from CES that should get organizers thinking.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives.
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