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With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. We’re here to support you.
Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your event planning into your existing marketing calendar. And you can’t host your event and community in the same place, either.
Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart. The post Cvent Connect Lays Out Event Tech Roadmap to Meet Growing Hybrid Demand appeared first on Smart Meetings. Much of the conference insights are still available on-demand.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
Activate All the Senses Choosing a location with a sense of place is the fast track to creating a memorable experience. The taste of she-crab soup and locally made Tarnished Truth bourbon added authenticity and flavor to the event. Leverage Human-centric Event Tech Will Curran Tech trends eventually lead back to people.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
But at the end of the day, when meeting with a virtual event production company, you’ll still want to offer as much information as possible on this front. What existing eventtechnologies do you already have for registration and/or networking? What will this look like at your event? What would you want it to look like?
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. Meeting U – Help people become more productive and comfortable with technology. James Spellos of Meeting U ( @jspellos ).
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. Attendees will be in multiple locations, and with that, the way they consume content is going to be different.
With the shakeups in event housing recently you may be scrambling to figuring out how to keep event housing profitable. Would you like to know how to leverage your locations and negotiate terms? When you negotiate with hotels you have more leverage if your location isn't locked down yet. You are in the right place.
If they were let down by your event, offer actionable solutions to make your sponsors whole. Thanks to eventtechnology and the community marketing model, you can expose your audience to sponsored content all year round rather than just at one in-person event. Check Your Event ROI.
It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade. Frequently asked questions about event signage.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If an in-person event is still too expensive for your pharma event, opt for a virtual event instead. All you need is the right eventtechnology platform. Create a Solid Agenda and Speaker List What’s going to happen at your event? Even if it’s a small get-together, it’s best to have a schedule of events.
You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. Or one specific session had low attendance.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
In addition to offering online ticketing tools, onsite registration vendors help make event arrival a smooth, seamless, and satisfactory experience for attendees. Planning events often requires obtaining permission from “the powers that be” (i.e., Consider hiring a graphic designer for eventmarketing materials.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
Some event websites have a lot of informational content, while others are bare bones. sizzle reels, on-demand video) Not sure where to start researching the best event website builder? To continue your learning, read about how the right event management software can help you achieve event success.
Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations! Don’t see your 2024 conference for event planners on this page? Apply to have your event featured ! and beyond.
But if you’re using the same vendor again, there might be a chance they don’t need as much time because they understand the technology even better. Tip #4: Different Locations Have Different Costs Next, Will shares a quick tip: your event’slocation can dramatically affect your event’s cost.
In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Eventmarketers are already reaping the benefits of using AI software.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
To figure out what your niche is, take a look at your most successful past events. Or, explore events from others that you would like to emulate. Are they all a certain size, in a certain type of location, or involving a specific topic? What about the event organizers or attendees — were they from a certain industry?
That’s why it’s critical to make sure your hard work is worth it in the end – you have to know whether your corporate event was a success or not. However, gauging the impact of a corporate event can be difficult since it depends on the type, location, attendees, and the other details. Subscribe to Our Newsletter!
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.
Event services Whether providing exceptional onsite dining services, high-tech meeting rooms, or event staffing, unique conference centers offer services that outshine competitors. From valet parking to hybrid eventtechnology , the most memorable venues provide products and services that set them apart.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all. So how do they get it done?
They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b eventmarketing where your primary audience is, in fact, your very own colleagues. And don’t forget about eventtechnology.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
Another solution is to hold multiple simultaneous regional events linked together through live-webcasting. Imagine that each event has a “window” into all the other locations, and that the focus can be shifted from place to place–like a group video chat but with an event in each window. Subscribe to Our Newsletter!
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Want to see your event agency in this list? Submit it here.
The top five roles for 2023 and 2024 (year-to-date) based on the total amount of money we paid to talent for these roles are: eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. Jennifer N.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Eventbrite caters to a diverse range of events, from small local gatherings to large-scale conferences and festivals.
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