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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual eventproduction company ASAP. But going into a meeting with a virtual eventproduction company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. And unfortunately, events are energy-hungry creatures. EventTechnology: A Worthy Investment.
According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. That’s why it’s also known as engagement marketing. In a sense, all events are experiential.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other EventTechnology. AV & Production.
Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Events currently bring around +30% of Opportunities.
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of EventMarketing.
With hybrid events, attendees can choose between attending in-person or online. You can host the event in a smaller (and cheaper) space, which is a bonus. You just need to hook up sound and audio to your eventtechnology platform and share your content virtually. Just don’t use platforms like Facebook Groups.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. Why Event Gamification?
The Freeman Company sold its Encore EventTechnologies unit to national eventproduction company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. ROI Analysis Made Easier. Encore Moves to PSAV.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Pre-event Survey.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
. “Online communities allow you to get feedback, communicate in a challenging content marketing world where people don’t read emails or answer phone calls and create loyalty,” he said. It is also a central place where everyone can access events, products and answers to questions from people they trust.
Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your eventproduction the right way, here’s our free eventproduction guide just for you.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%.
Meeting planners had their hands full in 2018, with data breaches, commission cuts, new eventtechnology and other drastic changes affecting the meetings industry. You need to overlook the negative connotation behind no and look at how occasionally saying no can boost morale and improve productivity.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. Meeting U – Help people become more productive and comfortable with technology.
.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Events currently bring around +30% of Opportunities.
If they were let down by your event, offer actionable solutions to make your sponsors whole. Thanks to eventtechnology and the community marketing model, you can expose your audience to sponsored content all year round rather than just at one in-person event. Check Your Event ROI. Conversion funnel.
This episode will touch on almost every topic in the events industry. From sustainability to eventtechnology we have you covered. Furthermore, we will discuss how to elevate the low points of your events and elevate them to the next level to best tips in entertainment it’s all here in this massive episode!
Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. Similarly, AI production tools can help sort questions for moderators.
It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. You may be developing a webinar on behalf of a brand, product, company, organization, or to provide instruction and educate your audience. Use industry-leading virtual eventtechnology when hosting a webinar.
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. All you need is the right eventtechnology platform.
Moz is an online community for eventmarketers. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. Additionally, their community centers around Moz’s products, such as MozPro and MozBar. So far, it counts over 500,000 members.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
Meetings & Events. tojulius Julian Solaris, Editor of The Event Manager Blog, always has the low-down on attendance-worthy events and the newest eventtechnology. Tahira Endean tweets about the intersection of experiential, immersive meeting design and technology. TahiraCreates. ItsWillCurran.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Product Release Tour Bus.
You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. Pull Better Post-Event Analytics Was your event successful?
Hybrid events offer the best of both worlds: the immersive magic of traditional in-person gatherings and the data insights of modern digital events. When built upon innovative eventtechnology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Let’s explore!
Eventtechnology is answering the call, evolving as fast as the industry itself and giving planners the tools they need to pull off terrific feats. So much so that studies show using eventtechnology can decrease costs by 20-30% , all the while increasing productivity by 27% and attendance by 20%. Click To Tweet.
With such a high number of adult consumers believing “what you see is what you get,” it’s vital to convince consumers that they are seeing a product or brand of high quality. How should I use event signage? . Event signage is used in a variety of ways. 10 event signage ideas that stand out.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Follow our iconic guests on Twitter: Jeff Duncan of Meetingmax Inc. ( @Meetingmax ). Nadine Spitteler of A111 Power of Conference Service ( @A111PoCS ). Tahira Endean of BCIC ( @TahiraCreates ). Check out the epic resources mentioned in this episode: Meetingmax Inc.
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