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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. SEAMLESS REGISTRATION PROCESS.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, eventregistration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
What existing eventtechnologies do you already have for registration and/or networking? Do you already have registration or networking tools? If so, share them with the production company so they can integrate them into your virtual event. How do you want users to access the event?
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other EventTechnology. EventMarketing.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Curran caught attendees up on the tech trends heading for the events world and encouraged everyone to “crush the box” of what they were doing in 2019 and start over with agendas that reflect what people really want at an event today: human connection, new experiences and some white space to explore.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
The event industry is propelled by continuously evolving eventtechnology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email. . eventmarketers said Wednesdays were the best for them, especially for professional conference promotions.
Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Instead, he sees virtual as a targeted use case for building top-of-funnel interest and a marketing database. “In-person In-person builds intimacy and converts deals.
We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike. In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Plan better virtual events with these webinar best practices.
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
But, there are a few tools that you can make use of that will help planning your next event a bit less stressful. There’s a reason why event planner makes the list of most stressful jobs every year. Event management platforms . Related: Finding Event Sponsors Just Got A Whole Lot Easier. EventMarketing Platforms.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Onsite registration has a profound impact on your attendees’ overall event experience. When attendees enter an event venue, the onsite registration and event badge printing process is like your storefront — the first look at what the event will be like. How To Overcome Onsite Registration Challenges 1.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. How chat AI and event apps can tie in with your social media strategy.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
Read More: Why It’s Time to Get Serious About AI for EventsEventtechnology provider Cvent has also expanded its AI solutions by adding AI Writing Assistant to its content suite. Prompts for emails or registration can happen directly in the virtual eventmarketing and production platform.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation. In addition to offering online ticketing tools, onsite registration vendors help make event arrival a smooth, seamless, and satisfactory experience for attendees.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.
If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Offer free and relevant downloads to registrants prior to your event. Incorporate interactive eventtechnology.
1: Registration Revenue. Digital experiences driven by content will likely be the new bread and butter of the event industry, which in turn means the opportunities we do have to come together in-person must be more attractive than ever. So how do you determine how to tier your eventregistration prices?
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. And make the most of your marketing budget while you’re at it!) And to get registrations, you need to get the word out.
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
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