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Moz is an online community for eventmarketers. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. For example, members can also get access to MozLab where they can explore new tools, link explorer, and other SEO-related treasures.
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all.
Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.” These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.”
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Bizzabo lets you set up event website meta titles and descriptions for each page, which helps to increase search engine visibility, attract more unique visitors, and ensures your event websites are destinations all their own.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g. Need help with eventmarketing?
Technology and equipment: Ensuring the right tech and equipment are in place is an integral aspect of budget planning. Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. wearable eventtechnology).
If you’re releasing some sort of digital marketing software, then online marketing is the theme, and the event can include activities like SEO workshops, social media marketing lectures, and so on. The day after the event , though, presents a small window of opportunity to keep the hype going just a bit longer.
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.
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