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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
In the same fashion, planners need to do their research when hiring vendors. That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. You can’t insure against everything.
Event goal. Event overall mood and tone. Also, what words come to mind when people think of the prospective venue? Choosing a unique event venue that has synergy with the brand is what will set you apart from the competition. Mansion for a brand breaking into the luxury market. Positioning statement.
Look for opportunities to host events designed to showcase your venue. These could be free events for which you donate your space but still drive revenue. For example, allow a local fashion designer to host their next fashion show at your venue. You can even invite vendors you have strategic event partnerships with.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Detail out the promotional activities leading up to the event.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.
This checklist is for in-person events but keep in mind the specifics will vary depending on your event type and size. For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Tease the event on social media.
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