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Plenty of things about planning a virtualevent cause stress and confusion. And as virtualevents kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. But perhaps none other brings as many questions as the infamous choice of platform.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. Be sure to blend your event to-dos with your company-wide marketing calendar.
After rapidly pivoting to virtualevents during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for EventMarketing Content.
However, there is also a large market for formal corporate events such as trade shows, seminars and product exhibitions. In this new-normal, most event planner have pivoted their business model and manage both physical and virtualevents, this gives them a lot more leeway in catering to their clients and reaching unexplored markets.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtualevent ideas and bringing them to life to keep up with growing audience expectations. Digital Experiences. Communications.
Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. For online events, choose a robust virtualevent management platform. Detail out the promotional activities leading up to the event. Build the sequence of the event.
Experiential marketing : These agencies focus on having consumers interact with the brand in real-life, in-the-moment ways to result in a positive experience. Eventmarketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Web Summit November 13 - 16, 2023 – Lisbon, Portugal Companies seeking an international conference with the brightest and best marketing practitioners in the industry will have a lot to look forward to with Web Summit.
This checklist is for in-person events but keep in mind the specifics will vary depending on your event type and size. For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Tease the event on social media.
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