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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare. (i.e.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
The EIC has more than 30 member organizations representing more than 100,000 organizers and 19,500 firms and properties involved in the events industry. Perhaps most notably, the EIC promotes Certified Meeting Professional (CMP) programs and credentials. Websites for Event Industry Certificates and Certifications 17.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. The folks from Visit Omaha attracted hundreds of attendees to their booth with their “Omaha Bucks” promotion. They’re letting valuable sales leads fall through the cracks in the name of playing it safe legally.
In these situations, you must know how to quickly handle negative publicity the right way to ensure that the hits on your credibility stop as soon as possible, and you can shift public attention to your event. Marketing Misfires.
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical eventmarketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.
The EIC has more than 30 member organizations representing more than 100,000 organizers and 19,500 firms and properties involved in the events industry. Perhaps most notably, the EIC promotes Certified Meeting Professional (CMP) programs and credentials. Websites for Event Industry Certificates and Certifications 17.
A center of excellence is a “standard operating process and a team structure for your total events program,” Rachel Andrews, senior director of meetings and events, marketing, for Cvent explained at the opening of the session “Strategy + Structure = Success: Building an Event Center of Excellence Within Your Company.”
Let's review the type of events you'll see in this list: Conferences - Conferences are large scale events that bring together people in the same industry to learn more about marketing. Expo - A globalevent that strives to promote progress and foster cooperation. 2019 Marketing Conferences.
29, in a session Federbush co-presented with Jon Wolff, globalevents manager, sales and services group, Lenovo, for around 30 participants. Net Promoter Scores (NPS) are low — why? But if you’re in marketing, you’d be like, ‘Oh my god, this is the best brand opportunity for us.’ It was great.’
When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. With so much at stake, it’s no surprise that the globalevent ticket industry is projected to expand 150% by 2030.
Some show organizers even allow you to rent the delegate list, which will help exhibitors with pre-event contacting. I strongly advise exhibitors to take advantage of all pre-show promotions that are on offer to facilitate lead retrieval for exhibitors. Beacons to Capture and Qualify Leads Wirelessly. Talk to our team. About Mike.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Year-round social media.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation. San Diego, CA. LEADSCON 2023.
As many of you know, you can stuff a lot of knowledge into a two-day event. As I reviewed the tremendous amount of information I learned, I thought it would be helpful to share key takeaways that you can use to promote your event. Be More Human, Less Robot.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. The post Cvent vs Whova: Which Event Management Software Is Best?
Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. How To Build Event Sponsorship Packages The globalevents industry — which was valued at $1.1 trillion by 2032, according to a recent report from Allied Market Research.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for globaleventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. For example, the Pernod Ricard group has opted to build its globalevents and hospitality platform using Eventtia API. For more details, explore Pernod Ricard’s case study.
Event planning : For everything from hybrid event ideas to virtual event ideas and virtual conferences, an event planning agency will ensure that every aspect leading up to the event is accounted for. Fisher Productions London Creators and Curators of unique and exceptional globalevents.
Even better, you now have a mighty platform to promote your next live event. Is building and event online community a priority for your organization? Add search capabilities, so they can quickly find what they need, when they need it, and you’ll be amazed at how this triggers higher engagement and loyalty.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. Headcount Planning Tools for a GlobalEvents Team Success in events is 50% event planning and 50% event talent aligned against the plan.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Check it out for how-tos and guides, but also some insights into the life of being an event planner.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. With more than 5,500 attendees, 180 exhibitors, and 120 educational seminars, Wedding MBA is the must-attend event for wedding professionals looking to take their businesses to the next level.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
By aligning an engaging and location-relevant corporate theme with their customers brand, AgencyEA created a successful event that will be replicated in 2019. The goal was to best reflect the product their customer was promoting. The party had walls of balloons, soap bubble rain, lasers, acrobat, and, of course, clowns.
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