This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. Best Practices. An Adrenaline-Filled Future.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find eventmanagement software that fits like a glove. Are your tools enough?
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Main Hybrid Event Budget Items. EventMarketing.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
Event technology solves many common event planning pain points. It saves time, optimizes eventmanagement , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Security Benefits Of Event Technology.
Once the KPIs are set, they need to be measured to determine event ROI. The best way to measure event ROI is with eventplatforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Financial Event KPIs.
An increasing emphasis is being placed on the back-end software and management tools that allow planners to make the most of their time and money. But recent years have seen an increasing number of eventmanagement applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of eventplatforms ! Most eventplatforms on the market offer both in-person as well as virtual event gamification solutions.
Eventplatform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. See also: Tech Mergers Could Simplify Virtual Meeting Management. Washington D.C.-based He will remain with the company in an executive role.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.
By the way, communities can also become readymade sales and marketing reps for your business, so if you haven’t leveraged a community to market your events, you’re missing out. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. What makes your event unique?
You’ll also be able to check out Whiteboard Wednesday where you can take a deep dive into an AV topic with our very own Chief Event Einstien, Will Curran, and the #EventIcons podcast which is featured on the blog. It’s great that so many event industry blogs now have podcasts too! Event Leadership Institute. Gallus Events.
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”
It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Learn about how to do event sourcing right. Manageevent contractors the right way.
The 15-year special was hosted by no other than the CEO and Founder of Endless Events, Will Curran. Three members of the Endless team have also kept him company: Keaton Watson, Director of Sales and Operations, Karmen Jericevic, Sales Development Manager, and Sonja Hayden, the Director of Content. From DJ To EventManagement Company.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You have to do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees. A Primer to Enterprise EventMarketing.
Give as much detail as you can when meeting with a virtual event production company. Virtual EventPlatform. A pivotal piece of your virtual event will be the platform. We’ve already covered the reasons why you shouldn’t opt for a jack-of-all-trades style of platform. What would you want it to look like?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. EventManagement Software.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
But its not only about using multiple platforms, its about how they are used. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. A strong strategy aligns platform purpose with content type to maximize impact.
Key Objectives of an Event Survey An event survey’s main objective is to gather valuable feedback for your post-event analysis , helping you refine future events and achieve your KPIs. By leveraging eventmanagement software , surveys streamline post-event reporting and provide actionable insights for future planning.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. It is available for any device or platform.
Because this week, we’re bringing back the Event Tech Podcast. “But I think as we’re moving forward, we’re seeing 3D trade show platforms where you can have a virtual version of your stand and things like that. We can do the other” “But the event planner doesn’t really know what they want.
So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 eventmanagement powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Looking for an event planning ppt? Looking for an eventmarketing ppt?
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Marketo, for example, makes automation with other platforms easier. Teams handling travel management can also use various software to sync their team’s travel details with registration data. Click To Tweet.
Are you on the hunt for the best eventmanagement software? Event software isn’t created equally. These 20+ questions will help you choose the best software partner for your organization’s unique event needs. But which eventmanagementplatform is the best for you and your organization?
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
Thanks to social media—and a whole host of eventmarketingplatforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Follow Up After the Event. Will there be enough engaging activities?
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketingmanager for Cvent , shared strategies to get us there with fewer hiccups. The decision to host a hybrid event comes with some very obvious benefits,” Peltier says.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content