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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. By definition, hybrid meetings are a mixed bag.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find eventmanagement software that fits like a glove. What matters is that your event software does what your goals require it to do.
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches.
It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Learn about how to do event sourcing right. Manageevent contractors the right way.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. SEAMLESS REGISTRATION PROCESS.
Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Your Guide to EventRegistrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on eventregistration.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
An increasing emphasis is being placed on the back-end software and management tools that allow planners to make the most of their time and money. But recent years have seen an increasing number of eventmanagement applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Main Hybrid Event Budget Items. EventMarketing.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Registration & Attendee KPIs. Number of total registrations. Happy planning!
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. See also: Tech Mergers Could Simplify Virtual Meeting Management. Washington D.C.-based He will remain with the company in an executive role.
This includes roles like event technology specialists, eventregistration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Gain the trust of your audience by learning the ropes and getting an event planning certification. Make sure to mind your tech as well and update your systems for the smoothest event experience. And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note.
Event technology solves many common event planning pain points. It saves time, optimizes eventmanagement , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
What existing event technologies do you already have for registration and/or networking? Do you already have registration or networking tools? If so, share them with the production company so they can integrate them into your virtual event. How do you want users to access the event? Do you want Q&A tools?
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You have to do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. Registrations. Need to Boost Event ROI?
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Plan Events Virtually.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Choose the right marketing channels.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Getting Early Birds to Flock to Your Event.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trends: Unique Venue Experiences . Cyber Security .
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Are you on the hunt for the best eventmanagement software? Event software isn’t created equally. These 20+ questions will help you choose the best software partner for your organization’s unique event needs. But which eventmanagement platform is the best for you and your organization?
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
The company aims to be the Nordstrom experience of shopping for end-to-end event software solutions, rather than an Amazon digital shopping-cart website, explains Linda McNairy, global vice president at American Express Meetings & Events. And, coming soon, according to McNairy, are ground-transportation management solutions.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
MP Challenges Roadblocks are par for the course as a meeting planner, as Zoe Pappas, a meeting planner from Kautter Wenhold Management Group, pointed out. Demonstrating an understanding of how to manage budgets can be the red or green light for advancing a career. It would also be great to learn how to read and apply marketing trends.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Teams handling travel management can also use various software to sync their team’s travel details with registration data. How to Excel at Venue Management. How to Craft Meetings for the Techies.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
Eventmanagement. It’s a phrase that gets thrown around a lot, but beyond the literal meaning of just managingevents, what exactly does it entail? And more significantly, how can it be used in events? Get your event planning template and checklist.
It not only makes their event experience go much smoother, it also gives them a certain connection to it. Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event. Eventmanagement also benefits from personalization.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. “A At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.
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