Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. The return on intention is a concept that is driving participation for the next-generation event-goer by delivering meaningful experiences.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. 2 More: Turn Your Attendees Into Marketers. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Know Your Group.

Public Relations 99

Public Relations Sports Audience Prospect 99

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers.

Registration 105

Registration Publishing Public Relations B2B 105

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing? Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website is for everyone. standards for web accessibility.

Website 111

Website Automation SEO Social Media 111

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. If you feel like the rug has been pulled out from under you, you’re not alone.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JULY 21, 2023

Many events are seeing equal — or, in some cases, greater — international numbers than 2019. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

DECEMBER 30, 2021

We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events. “As NBAA hosted three webinars in advance of the event; two geared toward exhibitors that focused on marketing and know-before-you-go logistics, and one for attendees.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Proactively reach out and pitch a compelling story.

Retail 98

Retail Public Relations Events Regulations 98

Smart Meetings

OCTOBER 25, 2024

Stephanie Byington Stephanie Byington, Visit Seattle Byington is appointed as Visit Seattle ’s Senior Vice President and Chief Marketing Officer. She also brings extensive experience in the travel and tourism space, with past roles such as vice president of marketing and product development as TCS World Travel.

Sustainability 130

Sustainability Public Relations Hospitality Promotion 130

Convene by PCMA

JUNE 28, 2024

The first is via UTMs — a type of code that tracks and measures digital marketing campaigns across a multitude of platforms — or other out-of-the-box channel tracking. Two Things to Try With cookies off the table, as event marketers we should be changing: 1) the mechanics of what we track as a conversion. There are two methods.

Registration 59

Registration Website Public Relations B2B 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. Well be able to fine tune strategies, tactics, and messaging more efficiently and effectively than ever before.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

JUNE 30, 2022

Event organizers will likely find it more important than ever to choose locations, keynote speakers, and entertainers that align with the values of the audiences their events serve. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

NOVEMBER 1, 2024

Promote, Promote, Promote Freeman’s winter 2024 research found that nearly nine out of 10 attendees (87 percent) list “opportunities to discover new products/solutions” as the top factor influencing their participation at in-person events. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

MARCH 8, 2024

nfluenceagency Caption: We’re Marketers. Is a fun way for followers to test their industry knowledge All of the above Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Type out your thoughts.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JULY 28, 2024

Make It Personal Let’s start with how to market the event so first-timers don’t feel intimidated. Celebrate Them Recognize first-timers on their badges, by mentioning them at important sessions and by planning a dedicated event. Easing their nerves should be a priority if we want to attract and retain them.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. Making events feel smaller and more personal should start with pre-show communications. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

AUGUST 25, 2023

Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech. And what should event and association marketers take from this trend? Ensure networking isn’t confined to traditional spaces or just the days of the event.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal.

Marketing 98

Marketing Marketing Retail Public Relations 98

Smart Meetings

APRIL 8, 2022

Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp. Derek Flint and Tatiana Lora.

Public Relations 130

Public Relations Hospitality Government Management 130

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Submit it here.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

AUGUST 16, 2021

To make the most of this year’s opportunities to ensure a steady return of international participation at your in-person events in 2022, consider the following. This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. Ride the Tide.

Attendee 122

Attendee Audience Public Relations Online 122