Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. We’ve captured highlights of his presentation in his words: On personalization: One of the areas events are personalization deficient in is content discovery.

Marketing 98

Marketing Marketing Trade Show Registration 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Market Follow-up.

Registration 98

Registration Events Trade Show Social Network 98

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Endless Events

MARCH 22, 2018

Even taking virtual and social networking options off of the table, there are still so many ways to connect people in-person, each with their own objectives. So, before you start planning your networking event, take the time to really understand what you want to achieve and what your participants want to achieve.

Networking 251

Networking Planner Attendee Social Media 251

Bizzaboo

DECEMBER 20, 2023

This recognition from G2 , the foremost software marketplace, is a testament to the exceptional experiences of our valued customers and underscores Bizzabo’s commitment to delivering top-notch event management solutions. G2 updates ratings in real-time, reflecting the latest data.

Social Network 64

Social Network Registration Platform Networking 64

Tourism eSchool

AUGUST 31, 2021

However, too often we see smaller events not making full use of social media to inspire new people to attend their events. We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. Did you know your event isn’t for everyone?

Social Media 91

Social Media Media Promotion Tourism 91

DCI

APRIL 7, 2022

So what better a day to dig into the topic of the re-emergence of the global meetings market than today! DCI’s latest edition of “Winning Strategies In Destination Marketing: A View From Meeting Planners” illustrates that in-person meetings are no longer the best way to attract bookings. Social Networks for the Win?

Planner 52

Planner Trade Show Meeting Social Network 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Social Listening.

Social Media 52

Social Media Attendee Events Event Design 52

Social Tables

OCTOBER 14, 2016

Social Media. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. But don’t let the social media fun grind to a halt when the event kicks off.

Audience 68

Audience Social Media B2C Networking 68

Eventtia

OCTOBER 20, 2022

List high-level event details: Type of event Format of event. (In-person, Dates Attendees Location/venue Target audience Unique Value Proposition (UVP) Marketing plan Event agenda (schedule) Revenue model Team roles and responsibilities Develop an event budget. Launch event registration.

Event Planning 62

Event Planning Vendor Registration Social Media 62

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. A proper event website has three basic functions: Providing data and information (prospective) attendees may need about the event. Wrapping Up.

Website 62

Website Prospect Registration Events 62

Eventtia

JANUARY 13, 2023

Event branding is more than just having your logo printed on promotional materials – it’s a comprehensive process that covers the entire event experience. Creating an effective event branding strategy can help you reach a wider audience, have more successful events, and stand out from competitors.

Social Media 48

Social Media Events Promotion Audience 48

Bizzaboo

MAY 4, 2023

With more than 25,000 members, NAAAP’s goal is to keep professionals of all backgrounds, ethnicities, and ages engaged through educational and social networking opportunities. The post DE&I Conferences: The #1 Diversity, Equity, and Inclusion Events Guide appeared first on Bizzabo.

Conference 52

Conference Panel Speakers Social Network 52