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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Once the KPIs are set, they need to be measured to determine event ROI. The best way to measure event ROI is with eventplatforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Financial Event KPIs.
Cultivating a social media presence is an essential part of your eventmarketing strategy. of the global population uses social media — for more than two hours a day. Experts widely agree: Social media should be […]. According to Smart Insights, 58.4%
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? EventPlatform & Other Event Technology. EventMarketing.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Events, meetings and conferences today are supported by digital eventplatforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of eventplatforms ! Most eventplatforms on the market offer both in-person as well as virtual event gamification solutions.
By the way, communities can also become readymade sales and marketing reps for your business, so if you haven’t leveraged a community to market your events, you’re missing out. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. What makes your event unique?
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Security Benefits Of Event Technology.
Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Thanks to social media—and a whole host of eventmarketingplatforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Follow Up After the Event. Will there be enough engaging activities?
In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). Ultimately, it should also surprise and delight!
Give as much detail as you can when meeting with a virtual event production company. Virtual EventPlatform. A pivotal piece of your virtual event will be the platform. We’ve already covered the reasons why you shouldn’t opt for a jack-of-all-trades style of platform. Record/store the whole event?
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
There are also more event-centric platforms like Hubilo, Eventzilla, 123Signup, Ovelt, and many more that not only cater to your specific event needs but also integrate with other tools like analytics and tech interfaces. Here Are the Latest EventMarketing Strategies. Are you struggling with eventmarketing?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Management Software.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. I will see change as opportunity.” — Sheree Whiteley, copywriter. .” — Jacquelyn Wells, senior vice president and marketing strategist. But did we really listen to our audiences?
The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST. Chatbots Can Be Used on Many Platforms.
Use Social Media Effectively. Brand promotion in virtual events should not just be limited to the platform hosting the event itself, but must also factor in the other places where your organization has an existing presence. So it makes sense to feed their habits and ensure that they are always thinking about your brand.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.
This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself. The stage featured a humble rug and sofa on a platform. Trade Show Tips for the New Year.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Engaging with audience and media.
This ensures future events offer more engaging and valuable programming. Feedback uncovers pain points — like registration issues or problems with a virtual eventplatform — that can be addressed to improve the attendee journey. These insights are essential for optimizing future events. Identify improvement opportunities.
One study shows that 44% of association members recognize the increasing importance of an event community. Eventplatforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms.
Check-In Tip for a Headache-Free Event. Use an integrated platform that manages all your registration tasks at once. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. Airbnb Focuses on Event Planners.
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