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Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Give Your Meeting Audience a Pleasant Surprise.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. You’ll also learn how to work better by opting out of meetings and opting into the right workspace. Partnership eventmarketing or co-marketing of events is also an idea that’s getting more popular.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of tradeshows will remain virtual. Read More : Survey: Many EventMarketers Say Orgs Not Effective at Virtual Events.
Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. Marketing Your Next Event like a Pro.
The Many Challenges of EventMarketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.
A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 eventmarketers. The recent survey of 670 eventmarketers from organizations in the U.S.
These new spaces will give customers the option to book meeting spaces in some of Airbnb’s more unique properties. Events and the New US Sales Tax. The key to standing out is proving that your event can deliver a good return for your exhibitor's investment of time and money. Meeting the Demand for Exhibitor ROI.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
Similarly, if you want people to network, set up missions around meeting new people. How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. Gamified Polling & Feedback.
Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? Here are five meeting industry trends that are changing the game.
Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. C2 is pushing the envelope for event experiences.
Things to Watch Out for in Your Meeting Space. Over time, meetings have become more and more synonymous with experiences. In order to have a really productive experience, you have to veer completely away from the established reputation of meetings. Is it event technology? Maybe it’s eventmarketing?
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
If you are unfamiliar, Connect Marketplace is all about meeting with the best minds in the industry, they have the most interesting speakers from many industries and it’s a great time to well, connect! This weeks episode is an extended two-hour show with the best and brightest minds in the industry. Meetings & Events Blog.
Gain an edge over competitors by staying relevant with current event trends. MeetingsNet is the leader in the industry by offering high quality, engaging content for market-segmented meetings, planning meetings, and incentives. Meetings & Conventions. Want event planning magazine content digitally?
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. For the year ahead, we predict AI will transform global audience acquisition and engagement.
Let us know so we can all meet up, [Sender name]. Announce your tradeshow. Body: Dear [name], As one of the most proficient and skilled professionals in our industry, we’d be humbled if you would join us for this year’s [tradeshow name]. Share information about a tradeshow you’re sponsoring.
A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, eventmarketing is the most valuable marketing channel they have. Opt for hosted events, which can be better controlled.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events. That’s where these event signage ideas come in. Frequently asked questions about event signage. Where can I purchase event signage? .
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon , is the largest gathering of behavioral health professionals in the United States.
Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article.
In advance of its Legislative Action Day on June 1, the Exhibitions & Conferences Alliance has announced the 10th industry organization to join its advocacy efforts on behalf of the face-to-face business events industry. events, a strong future workforce, and a more sustainable industry.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more.
Returning to F2F, do alcohol and meetings still mix? It happened in Sao Paulo, Brazil, in 2009,” Juliane Farinazzo, co-founder and events director of Bijou Events, remembers as if it were yesterday. Faceplanted on the table during a global investigator meeting, causing four glass bottles to topple to the floor.”.
In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Event Production Show (EPS) Feb.
No matter how you choose to participate, you’ll have the opportunity to attend sessions, experience keynotes, network with in-person and virtual attendees, share your thoughts in polls, download event content, and so much more. 2: Speaker announcement template Subject Line: Meet the speakers for [Event]!
Read on to learn about the most popular event planning courses, event management courses, event planning certifications, and more to turn your passion for gatherings into a lifetime career you’ll love. Want even more event planning certificates and certifications? Learn more: CPCE 4. Learn more: DES Certification 7.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He’s also an instructor in the Meeting Planner program at San Diego State University. What’s your role in the ITA Group family?
It’s Global Meetings Day. So what better a day to dig into the topic of the re-emergence of the global meetingsmarket than today! Shaking hands at a tradeshow used to be the hallmark of connecting with meeting planners. My, my, how times have changed. Don’t Call — At All. Social Networks for the Win?
For all of the organizations that have depended on tradeshows, conferences, and other types of events to help generate business (sales […]. I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. If this is the new reality going forward, I believe we’ll be fine.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. We ask them simple questions like: How are things going?
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
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