Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Marketing Social Media 62

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing SEO 148

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Build A Powerful Network Of Event Profs.

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Preparation Event Planning Certification Human Resources 334

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Event Networking KPIs.

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Endless Events

FEBRUARY 11, 2022

Planners shouldn’t simply implement event gamification for the game’s sake – it should be a strategic decision. Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition.

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Platform Sponsors Social Media Events 317

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Do they attend your events for content, networking opportunities, or innovation? Identify your quantifiable event KPIs and make sure the majority of your budget goes towards reaching your event goals. Event Marketing.

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Social Media Virtual Events Events Audience 348

Endless Events

FEBRUARY 28, 2023

These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. Endless Events’ technology solutions make it a cinch to sprinkle more frequent events into your 2023 marketing plan.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Trade Show Communications Communications Certification 130

Smart Meetings

MAY 5, 2021

Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.

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Endless Events

APRIL 10, 2020

What existing event technologies do you already have for registration and/or networking? Do you already have registration or networking tools? If so, share them with the production company so they can integrate them into your virtual event. How do you want users to access the event? Do you want Q&A tools?

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Endless Events

FEBRUARY 22, 2019

Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. The main reasons why event goers attend is for learning or networking purposes. Networking with other attendees. PURPOSE: Facilitate attendee networking. A public shout-out at the event and on social media.

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Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.

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Sponsors Event Planning Marketing Marketing 271

Endless Events

NOVEMBER 9, 2020

However, the world of virtual events is as new to attendees as it is to planners. Remember that, due to pandemic-adjacent circumstances, the virtual event market is quite saturated. And this means that attendees will have no problem leaving your event and opting for one that offers a no-frills approach.

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Virtual Events Platform Registration Events 364

Smart Meetings

MARCH 25, 2024

Network at the Innovation Pavilion kickoff happy hour in the evening. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. The evening event promises Texas-style fun. Network at the closing party that night.

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Trade Show Networking Vendor Education 243

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

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Marketing Marketing Audience Social Media 296

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

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Event Marketing Marketing Marketing Events 97

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURE AND PROVE EVENT ROI.

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Benefits Attendee Registration Event Apps 303

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What types of events am I running? While these platforms were good, they were limited.

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Management Event Apps Platform Automation 280

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Track your results with KPIs.

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Event Marketing Marketing Marketing Social Media 98

Endless Events

SEPTEMBER 16, 2020

If you’re looking to plan a memorable experience that will leave audiences wishing for more, pour some heart into your post-event marketing. Share the best bits of the event on your social media and keep coming up with strategies that drive engagement even after it’s all over. Not Thinking About Networking.

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Rehearsal Virtual Events Audience Sponsors 358

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Event Marketing Marketing Marketing Trade Show 92

Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. The Strategy.

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Event Marketing Attendee Marketing Marketing 98

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.

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Event Technology Technology Technology Benefits 317

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

DECEMBER 4, 2024

This data helps justify ROI and strengthens partnerships for future events. Gauge networking and relationship-building success. Asking about networking opportunities and connections made gives you insights into how well your event facilitated meaningful interactions — a top priority for attendees.

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Sponsors Speakers Attendee Virtual Events 105

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

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Events Social Media Audience Planner 317

Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart.

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Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.

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Audience Virtual Events Events Communications 306

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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Marketing Marketing Social Media Advertising 264

Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event at University of Notre Dame; Photo credit: Courtney Cantor. A Humbling Award to Affirm Noble Efforts.

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Events Vendor Government Networking 244

Smart Meetings

FEBRUARY 2, 2024

He has taken industry-specific courses, attended conferences and events, pursued leadership programs and continually pushed himself to take on accelerating roles and pursue different responsibilities throughout his career. Earning the CMP Murakami first discovered the CMP by attending industry conferences and networking events.

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Education Hospitality Certification Networking 264

Smart Meetings

JANUARY 6, 2022

Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end. Virtual and Hybrid Event Platform using technology to create lifelike experiences for virtual attendees.

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Platform Financial Services Registration Virtual Events 264

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? We must be careful to avoid images of huge crowds, packed session rooms, people networking over buffet tables, and anything else that will exacerbate health and safety concerns. Trigger Urgency.

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Event Marketing Marketing Marketing B2B 81

Smart Meetings

APRIL 28, 2023

” Curran went on to list all the ways artificial intelligence could help speed up the event planning process by drafting event marketing emails, registration forms, even agendas. . “It won’t take your job, but if you resist, then someone who understands AI may take your job.”

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Smart Meetings

JULY 21, 2022

I also think there are quite a few founders ready to get out of the market after the peak and go spend some quality time with their money family,” he concluded. A Targeted Approach.

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Social Tables

MARCH 9, 2023

Much like speed dating, speed networking is a great way to meet potential new business partners, clients, and even employers. In this guide, we’ll walk you through exactly what speed networking is and why it’s useful for everyone from freelancers to corporations to social justice activists. But first, what is speed networking?

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Networking Events Preparation Online 78

Endless Events

SEPTEMBER 21, 2018

Plan the event well and you’ll gain the respect of everyone in the organization. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere.

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