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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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The Secret to Winning with Exhibitors, Even with Skyrocketing Costs

Smart Meetings

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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How To Prepare For A Career In Event Planning

Endless Events

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Build A Powerful Network Of Event Profs.

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What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

Network at the Innovation Pavilion kickoff happy hour in the evening. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. The evening event promises Texas-style fun. Check out the largest trade show with over 300 exhibitors.

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Event Gamification Guide: Reach Your Event Goals!

Endless Events

Planners shouldn’t simply implement event gamification for the game’s sake – it should be a strategic decision. Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition.

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