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To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Build A Powerful Network Of Event Profs.
Network at the Innovation Pavilion kickoff happy hour in the evening. The annual EventMarketing and Management Product Roadmap will outline where the company is investing in development for the future. The evening event promises Texas-style fun. Check out the largest tradeshow with over 300 exhibitors.
Planners shouldn’t simply implement event gamification for the game’s sake – it should be a strategic decision. Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
Plan the event well and you’ll gain the respect of everyone in the organization. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. The Many Challenges of EventMarketing. The venue is essential to your event’s success but choosing the right one is never a walk in the park.
The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. Marketing Your Next Event like a Pro.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from TradeShow News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Is it event technology? Maybe it’s eventmarketing? Or would you rather focus on tradeshow management? From here, the next step is to network with the influencers and authorities in the field you choose to learn the ropes and make your own mark. Make Event ROI Tracking Easy.
Lead Retrieval App for TradeShows. Are you prepared to collect lead info in the hallways, at the networking cocktail, or elsewhere? With a lead retrieval app for tradeshows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. Immediate Automated TradeShow Follow-up.
Want event planning magazine content digitally? Sign up for an events e-newsletter. TradeShow News Network. Are you looking for event planning magazines that specialize in tradeshows or exhibitions? EventMarketer. Good thing there’s EventMarketer.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon , is the largest gathering of behavioral health professionals in the United States.
Events became the professional development pipeline for that generation.” ” For these reasons, millennials value networking over almost any other aspect of events. But make no mistake — the networking is there: over 3,000 face-to-face meetings were scheduled at C2 2017 alone.
Events became the professional development pipeline for that generation.” ” For these reasons, millennials value networking over almost any other aspect of events. But make no mistake, the networking is there: over 3,000 face-to-face meetings were scheduled at C2 2017 alone.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
The Female Quotient hosts its signature Equality Lounges at major events like the Cannes Lions International Festival of Creativity. In Convene ’s September-October 2024 CMP Series, we explored why traditional networking methods aren’t working for women, and how a growing number of female-first spaces are trying to get it right.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.
In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Attending these conferences will allow you to learn more about the events industry and meet other event professionals. 2024 NACE Evolve Conference Jan.
Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on tradeshows and conferences, in ways big and small. BASE TECHNOLOGY: Artificial Intelligence (AI) Eventmarketers are already reaping the benefits of using AI software.
I think a lot of us started in catering; feeding people is huge for events.”. After some time in catering, Arianna moved into event logistics. “I I transitioned into the tradeshow world for technology events,” she says. Most recently, I’ve been working for a nonprofit, diving into event strategy.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
No matter how you choose to participate, you’ll have the opportunity to attend sessions, experience keynotes, network with in-person and virtual attendees, share your thoughts in polls, download event content, and so much more. 2: Speaker announcement template Subject Line: Meet the speakers for [Event]!
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
“The Meetings Show Asia Pacific represents a watershed moment for the MICE industry throughout the region and globally,” said David Blansfield, Executive Vice President and Group Publisher, Northstar Travel Group. The quality of appointments is better than some of the other tradeshows I’ve been to.
This event certification, provided by the International Association of Exhibitions and Events (IAEE), is meant to signify the highest professional standard throughout the exhibition and event management industry. CTSM: Certified TradeShowMarketer What Is CTSM Certification? Learn more: CEM 9.
“It was less about trying to imitate a tradeshow in a virtual space,” he said, “and more akin to an exclusive online shopping experience,” with a digital showroom where suppliers posted their company information and marketing collateral in addition to detailed product listings. In-Person Application. Data and DEI.
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. Serving food during a networkingevent or happy hour, even tapas-sized, is also a popular strategy.
Networking is the cornerstone of successful business events. Networking is how professionals gain the knowledge they need to take projects to the next level and accelerate growth. While planning a networkingevent is rewarding, the job also poses challenges. Attendees are craving more opportunities to network.
Event Apps Event apps have become increasingly popular in recent years due to their ability to provide convenient and personalized experiences for attendees. These apps offer a range of features, including schedules and agendas, information about sessions and speakers, interactive maps, and social networking capabilities.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Fortunately, tradeshows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions.
You might not think the over-50 crowd still matters for events anymore. Quite a few eventmarketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.
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