Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

FEBRUARY 22, 2019

You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event).

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

DECEMBER 4, 2020

Use Social Media Effectively. Brand promotion in virtual events should not just be limited to the platform hosting the event itself, but must also factor in the other places where your organization has an existing presence. Leverage Storytelling To Your Advantage. Introduce A Competitive Element.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Audience 98

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. You don’t have to get fancy here: use the marketing channels you’re already using to promote your business.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event.

Social Media 91

Social Media Media Promotion Tourism 91

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Not to mention how much of an asset it can be for the organization internally! Put Your Videos Out There.

Events 316

Events Virtual Events Social Media Audience 316

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Pillar Project regularly organizes fintech breakfast meetings in London.

Networking 368

Networking Attendee Social Media Preparation 368

Endless Events

MARCH 22, 2018

Technology is starting to play a big role in event planner networking. From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. And that trend is expected to continue in 2018.

Networking 251

Networking Planner Attendee Social Media 251

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.

Audience 306

Audience Virtual Events Events Communications 306

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Endless Events

NOVEMBER 16, 2018

For event planning, your team of committees may need to look something like this: Program Administrators. Handling everything from catering to scheduling activities, the program administrators organize all the fine details of the event. Duties include: Taking pictures and video during the event.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Are they focused on advancing their standing within their organization?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Smart Meetings

OCTOBER 18, 2023

Two years ago, as reported in the “2022 Global Meetings and Events Forecast,” less than one-third of respondents said their organizations had basic meeting policies in place, such as F&B suppliers. Lead generation, attendee satisfaction and social media interest follow in order of importance.

Remote 246

Remote Social Media Trends Event Marketing 246

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic. But understanding tendencies of a group can help to cater messaging to individuals.

Benefits 264

Benefits Meeting B2B Social Media 264

Endless Events

APRIL 10, 2020

The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. What are the goals of your virtual event?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

AUGUST 28, 2019

Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? And how exactly you can harness their power to make your event a success? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign. C onnecting.

Marketing 274

Marketing Marketing Social Media Media 274

Endless Events

SEPTEMBER 16, 2020

Disregarding the online audience will have ugly consequences for the brand and/or organization. Moving on with our list of hybrid event mistakes to avoid, we have the Internet issue. Internet will play a fundamental part in any hybrid event. People remember bad experiences, and no one likes to feel left out.

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman. Definitely a skill for our times.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

APRIL 15, 2020

There’s no point in explaining all the pros of embedding a social media strategy in your virtual event promotion. Your email marketing strategy should go hand in hand with the social media strategy. No one wants three dozen emails about your event sitting in their inbox! Social Graphics.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.

Technology 211

Technology Technology Automation Social Media 211

Convene by PCMA

JANUARY 6, 2025

Influencer marketing, elevated brand collaborations, and a steady stream of social-media content from emotion-driven interviews and behind-the-scenes glimpses to official TikTok audio told a story a new generation wanted to hear. Instead of the official movie site, he was taken to an adult website. Not all press is good press.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

AUGUST 31, 2018

This is why it’s important for you as an event organizer to make the whole event as seamless as possible. Event planning certification allows you to make the tough decisions before the event, such as whether to go free or paid or how to manage logistics. Marketing Your Next Event like a Pro.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Organization, flexibility, and the ability to organize your time (and budget!) 29Rooms, the brainchild of Refinery29, has hit the sweet spot of events. Facebook and Events: Answers to Your Questions.

Trade Show 218

Trade Show Promotion Social Media Venue 218