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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Track your results with KPIs.
You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Trust and cooperation: games are incredible platforms for socialnetworking, collaboration and interaction. Final thoughts on event gamification.
Event apps are often designed as a holistic approach to organizing and engaging event attendees. There are so many out there it can be difficult to determine which is best for you and your organization. Ultimately, an event app is useless if your attendees have trouble using it. Icebreakers can help this.
In light of this major trend and a large retiring workforce, eventorganizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing eventorganizers with an opportunity to reach a vast audience.
Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps eventorganizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Starting to sell tickets to the next event. Sending exclusive offers. Scheduling demos.
After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for eventorganizers. How To Use ChatGPT for EventMarketing Content.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. Introduction We are all familiar with the adoption rates of socialnetworks and online communities. What is EventMarketing? Why is EventMarketing Important?
This recognition from G2 , the foremost software marketplace, is a testament to the exceptional experiences of our valued customers and underscores Bizzabo’s commitment to delivering top-notch event management solutions.
In the Convene Live: “ From Stats to Stories — Making Event Data Work for You ” session at Convening Leaders 2023, Joe Colangelo, founder of event data company Bear Analytics, shared the challenges eventorganizers are facing when it comes to figuring out how to make data work for them.
This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Who are our target buyer personas?
This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Who are our target buyer personas?
Social Media. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of eventmarketing. But don’t let the social media fun grind to a halt when the event kicks off. Register now: #pcmaCL. Who’s with me?
What stories about your event they would be interested to see in the lead up to your event? Destination stories, behind the scenes stories and helpful event information are all a great start. Choose your SocialNetworks. Next up you need to decide where you will promote your event on social media.
These platforms enable potential attendees to discover events happening in their area and buy tickets. Eventorganizers can list and promote their events and view sales and statistics. Listing your event on these websites connects you with your target audiences. Many of these sites do more than list your event.
Here are the best practices for running UGC contests: Create a branded hashtag – Make your event discoverable and organize content entries. Emphasize a cause – Target a bigger goal than your event. Rewarding early birds is a marketing strategy that creates demand throughout the event registration process.
Pretty self-explanatory, the website visitors must recognize that the website belongs to you (the eventorganizer company) or your event as soon as they’ve visited the website. Use social media analytics tools to gain information about who is engaging with your brand on these socialnetworks. on the website.
With such strategies, eventorganizers can put forth their brand in an effective and memorable way that resonates with the audience. Ultimately, when done correctly, event branding will give attendees a clear impression of the company or brand involved in the event. Developing a Comprehensive EventMarketing Plan.
With more than 25,000 members, NAAAP’s goal is to keep professionals of all backgrounds, ethnicities, and ages engaged through educational and socialnetworking opportunities. Why Attend: Proceeds from the event support The Conference Board’s nonprofit mission.
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