Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. A staggering 82% cite show services as their primary cost concern.

Trade Show 130

Trade Show Communications Communications Certification 130

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

Benefits 303

Benefits Attendee Registration Event Apps 303

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free.

Trade Show 246

Trade Show Virtual Events Sponsors Events 246

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. To fit events into your 2023 marketing plan, you must prove your events generate ROI.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Washington D.C.-based

Platform 264

Platform Financial Services Registration Virtual Events 264

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart. David Quattrone. capabilities. Brian Ludwig.

Meeting 264

Meeting Vendor Platform Proposal 264

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

MAY 26, 2023

New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. Demand for Something New Humans are experiencing technological innovation at warp speed. Clients are looking for visionary events beyond the most expected ones.

Healthcare 221

Healthcare Panel Technology Technology 221

Smart Meetings

FEBRUARY 20, 2019

In fact, it is now expected when you’re hired to organize an event or meeting. However, there are two big contributors that led to this shift: a changing workforce and technological advances. More : How to Run a Successful Email Event Marketing Campaign. And with this new technology comes an easier learning curve.

Automotive 244

Automotive Communications Communications Technology 244

Smart Meetings

AUGUST 30, 2024

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

Planner 233

Planner Meeting Regulations Insurance 233

Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Second : Leveraging technology. And it’s all about leveraging more technology,” Tejado said. Partnerships are critical.”

Remote 246

Remote Social Media Trends Event Marketing 246

Convene by PCMA

APRIL 20, 2023

This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105

Traveler's Q

NOVEMBER 2, 2023

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.

Event Technology 130

Event Technology Technology Technology Social Media 130

Smart Meetings

JANUARY 16, 2019

The Freeman Company sold its Encore Event Technologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. More : 6 Ways to Drive Success with ROI Technology. Encore Moves to PSAV.

Technology 200

Technology Technology Event Technology Sponsors 200

Endless Events

APRIL 10, 2020

So before meeting with a virtual event production company, start by asking yourself the general questions you would ask normally for any event: If everything was possible, what would the virtual experience look like? Virtual events offer a lot of brand new possibilities. What are the goals of your virtual event?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

Event Technology 116

Event Technology Platform Technology Technology 116

Smart Meetings

NOVEMBER 2, 2018

As a result, such software dominates this year’s IBTM Technology Watch Awards shortlist of nominees. More : 6 Free Apps to Keep Meeting Planners Organized. CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI event marketing and analytics platform.

Management 185

Management Booking Technology Technology 185

Bizzaboo

APRIL 22, 2024

The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.

Event Technology 98

Event Technology Technology Technology Trends 98

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Social Tables

OCTOBER 5, 2023

In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.

Event Technology 88

Event Technology Technology Technology Vendor 88

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

MARCH 23, 2018

One thing that’s been on the minds of many people lately is event safety and cybersecurity. Can we trust event organizers with the data we provide them? Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget.

Events 248

Events Automation Audience Marketing 248

Endless Events

JUNE 1, 2018

If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. And don’t forget to use our free event planning checklist to make your life easier! B2B Event Marketing Reloaded. Click To Tweet.

Event Planning 214

Event Planning B2B Event Apps Registration 214

Endless Events

DECEMBER 16, 2018

The idea of Amazon food revolutionized the food industry with technology this year! Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. AI is going to have a huge impact in general.

Trends 239

Trends Events Technology Technology 239

Endless Events

MAY 19, 2020

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Technology can be a powerful tool when it comes to onsite security.

Virtual Events 334

Virtual Events Trends Events Communications 334

Endless Events

MARCH 22, 2018

Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events.

Networking 251

Networking Planner Attendee Social Media 251

Endless Events

NOVEMBER 15, 2019

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Technology can be a powerful tool when it comes to onsite security.

Trends 314

Trends Events Communications Communications 314

Endless Events

MAY 9, 2023

Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. It’s no wonder why 87.8%

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

SEPTEMBER 21, 2018

Plan the event well and you’ll gain the respect of everyone in the organization. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. Events are no longer just venues for networking. Getting Early Birds to Flock to Your Event.

Trade Show 205

Trade Show B2B Entertainment Events 205

Smart Meetings

FEBRUARY 20, 2019

In fact, it is now expected when you’re hired to organize an event or meeting. However, there are two big contributors that led to this shift: a changing workforce and technological advances. More : How to Run a Successful Email Event Marketing Campaign. And with this new technology comes an easier learning curve.

Automotive 153

Automotive Communications Communications Technology 153

Endless Events

AUGUST 31, 2018

This is why it’s important for you as an event organizer to make the whole event as seamless as possible. Event planning certification allows you to make the tough decisions before the event, such as whether to go free or paid or how to manage logistics. Marketing Your Next Event like a Pro.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Smart Meetings

FEBRUARY 2, 2024

He currently serves on the MPI Foundation Global Board of Trustees, the board of directors for the LGBT Meeting Professionals Association and is the vice chair of the Advisory Board for the Corporate Event Marketing Foundation. The hospitality and meetings industries themselves, Murakami says, are “dynamic and ever-evolving.”

Education 264

Education Hospitality Certification Networking 264