Smart Meetings

DECEMBER 7, 2018

Recent natural disasters, labor strikes, even a massive data breach that may have compromised the identities of 500 million Starwood guests, have illustrated the number of things that can go wrong in the event professional world. How liable are planners when disaster strikes? What can planners do to protect themselves?

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Marketing Social Media 62

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing SEO 148

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Preparation Event Planning Certification Human Resources 334

Endless Events

MAY 20, 2022

As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. Event Marketing.

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Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?

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Marketing Marketing Audience Social Media 296

Endless Events

MAY 5, 2022

The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.

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Event Technology Technology Technology Benefits 317

Endless Events

MAY 12, 2022

She notes that, indeed, some events look a lot like 2019 in 2022. What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more.

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Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.

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Endless Events

APRIL 8, 2022

As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What Are Asynchronous Hybrid Events?

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Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.

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Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. So, to make the most of your event budget in 2023, make sure you choose your vendors far in advance.

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Endless Events

SEPTEMBER 16, 2020

Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Not Hiring An Emcee. Lengthy Days.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Trade Show Communications Communications Certification 130

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team.

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Endless Events

APRIL 23, 2021

Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Let’s take post-event marketing, for example.

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Social Tables

JUNE 17, 2021

As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on event planner marketing comes in.

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Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Source Event Sponsors One of the biggest hurdles for event planners is cost.

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Sponsors Fashion Virtual Events Social Media 304

Smart Meetings

DECEMBER 12, 2018

A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. Additionally, the study found: 88 percent of companies surveyed use event data to inform other marketing strategies and decision-making. Increasing Data Budgets. Data in Action.

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Events Attendee Planner Event Marketing 222

Social Tables

APRIL 16, 2019

19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. Looking for an event marketing ppt?

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Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?

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Smart Meetings

OCTOBER 18, 2023

“What that means from my point of view is having the right level of partnerships with your suppliers to make sure you’re able to provide the right conditions for an event that complies to the needs of the client, I think that’s critical. Tejado said meeting planners are keen on embracing new tech. Partnerships are critical.”

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Remote Social Media Trends Event Marketing 246

Endless Events

MAY 19, 2020

There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of event planners believed tailored break out session paths would be the biggest personalization trend for events in 2020. This is a win-win for both attendees and planners.

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Virtual Events Trends Events Communications 334

MeetingsNet

DECEMBER 15, 2023

Data from more than 800 corporate, association, and agency planners reveals trends in pay, hours worked, time off taken, job satisfaction, and other work elements. For instance, the average salary of respondents who identify as event marketers is $128,551, while those who identify as planners is $85,213.

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Certification Planner Marketing Marketing 111

Smart Meetings

APRIL 15, 2022

Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart. Initial app listings include industry-leading SaaS platforms such as Salesforce, Google Analytics, Adobe Marketo, Uber for Business, American Express and SAP Concur.

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Endless Events

FEBRUARY 14, 2023

Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. 2022 is in the books, folks.

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Smart Meetings

DECEMBER 24, 2018

Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. As the industry changes, meeting planners need to learn how to change with it to ensure that they can provide attendees with what they want.

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Endless Events

JULY 10, 2020

?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! Want To Work For Endless?

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Endless Events

JANUARY 14, 2022

We’re talking about 365 community engagement: one of the most exciting event trends of 2022! Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions.

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MeetingsNet

APRIL 12, 2024

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Tarnow’s final thought for planners: “There is no such thing as a self-made person.

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Planner Meeting Online Trade Show 105

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

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Event Marketing Marketing Marketing Prospect 97

Smart Meetings

JUNE 15, 2024

Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023.

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Registration Meeting Proposal Trade Show 264

Endless Events

NOVEMBER 15, 2019

There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of event planners believed tailored break out session paths would be the biggest personalization trend for events in 2020. This is a win-win for both attendees and planners.

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Trends Events Communications Communications 314

Endless Events

NOVEMBER 9, 2020

And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Considering the circumstances, it’s no wonder so many event profs become exasperated and downright overwhelmed.

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Virtual Events Platform Registration Events 364

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

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Website Planner Certification Publishing 98

Smart Meetings

MAY 5, 2021

Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events.

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