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In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtualevents. But today, we’ll be jumping into the realm of marketing. And most importantly, virtualeventmarketing ideas. But what are the virtualeventmarketing ideas that you should look at, specifically?
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
Plenty of things about planning a virtualevent cause stress and confusion. And as virtualevents kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Key VirtualEvent Platform Features. What should you prioritize?
If you’re planning a virtualevent, you’ll want to have a meeting with a virtualevent production company ASAP. Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. Virtualevents offer a lot of brand new possibilities.
Together with the rest of the world, she had to make a quick pivot to virtualevents last year. As a marketing leader, she focuses on marketingvirtualevents. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to!
The Best of the Best: Virtual Resource: VirtualEvent Guide – All-In-One Free Book! Let’s Discuss: So, What Is A Hybrid Event, Really? ?? We created the ultimate VirtualEvents Handbook ! A single resource for everything you need to know about virtualevents (9-minute read).
Yet, despite the high potential for virtualevents due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtualevents can be a welcome addition for your audiences. Handle VirtualEvents Better, Get an Event Planning Certification.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtualevents, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.
But if there’s one thing event professionals are known for it’s being flexible. Thanks to this knack for adaptability, a surge in virtualevents completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. It’s the best way to ensure all goes seamlessly when it’s showtime.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
Thanks to an absolute boom of event technology solutions , eventplanners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtualevents put together. Instead, eventmarketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What Are Asynchronous Hybrid Events?
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps eventplanners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as eventplanners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Eventplanners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Let’s take post-eventmarketing, for example.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. Source Event Sponsors One of the biggest hurdles for eventplanners is cost.
She notes that, indeed, some events look a lot like 2019 in 2022. What would the Brew Crew have eventplanners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more.
We’re talking about 365 community engagement: one of the most exciting event trends of 2022! Perhaps the events industry and eventmarketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Thinking back to March, Matthew wasn’t very impressed with the industry’s first attempts at virtualevents. “The early events that I was attending back in March this year, they were almost fancy versions of just webinars. Exhibitor Experiences for Virtual and Hybrid Events: Pitfalls.
?? The Best of the Best: EventMarketing: 11 Actionable VirtualEventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 VirtualEvent Trends Webinar!
Eventplanners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. 2022 is in the books, folks.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtualevent spending, and 20% of trade shows will remain virtual. But the reality is that 80% of virtual attendance is free.
We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtualevents and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. Inevitable?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and eventplanners, and many more miscellaneous fun facts about the Endless team.
The most authoritative list of 2021 virtualevents and conferences on the internet. Virtualevents are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. VirtualEvents & Conferences in 2021. Start Date.
Virtualevents are here to stay. In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtualevents strategy for 2023. What type of virtualevent software will you use?
19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. Looking for an eventmarketing ppt?
Virtualevents are still new. How do you build a virtualevent pricing strategy? Eventplanners should also consider new, upcoming voices in the industry and those who may already have a personal connection to attendees. Attendees can multitask less and engage more deeply with the virtualevent experience.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Offering on-demand content allows virtual attendees access to all the information offered at an event. Make it Tangible.
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. Two years later, they are one of the most important event trends of 2022. However, many eventplanners still ask: what are the benefits of hybrid events?
Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? With the majority of B2B marketers in agreement, it’s safe to say that successful events and eventplanners are able to engage with their audience.
The Best of the Best: Generating Revenue: Podcasting As A New Revenue Stream For Events: Learn How! Event Pricing: Event Pricing: Attendees Paying What They Choose. ? Worried you might be missing something while planning your virtualevent? A Virtual Graduation ??. Articles and resources.
I also think there are quite a few founders ready to get out of the market after the peak and go spend some quality time with their money family,” he concluded. I think the pendulum will end where virtualevents are a bigger part of the pie than before Covid.”. Read more updates about virtual and hybrid technology.
While event tech (AI, data security, VR, and AR) is maturing and would undoubtedly be a centerpiece of many conferences this year, trendsetters are looking several steps beyond at ideas concerning event design and the personalization of the attendee’s journey. Trade Show Tips for the New Year. Going on a trade show this 2018?
But how do webinar organizers take an idea and transform it into an appealing virtualevent? Which webinar best practices do the most successful virtualeventplanners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtualeventplanners alike.
We’re talking about the community model: one of the most exciting event trends of 2022! Perhaps the events industry and eventmarketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert eventplanners and organizers understand that choosing the right audience engagement strategies can make or break an event. How satisfied were attendees with your event?
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