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Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. Best Practices. An Adrenaline-Filled Future.
With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and eventmarketing more specifically. Following are the tricks to writing an email newsletter for eventmarketing that works. Why Is EventMarketing More Important than Ever?
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
But going into a meeting with a virtual event production company unprepared will only drag on the process. The best thing you can do to start this journey off with the right foot is to be prepared. Much like you would do with an in-person event, there are things you need to somewhat solidify before jumping into a call.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Being transparent about the purpose prepares attendees for getting the most out of your event.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Make Your Post-Event Surveys Work for You.
The real magic behind the process is how everything is prepared in advance, starting June of the year before. A veteran audio technician takes us through the entire process, this is a thorough example that preparation is everything in events. Preparation is everything in events. Finding the Big Picture in Events.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Debrief meetings are also a great opportunity to celebrate the event’s success, boosting the morale of your team. Event professionals have to come to follow-up meetings after events well-prepared. Or it can also be some missing support for your staff like lack of supplies or time to prepare. What went wrong?
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event at University of Notre Dame; Photo credit: Courtney Cantor. A Humbling Award to Affirm Noble Efforts.
The nature of the virtual event will dictate whether or not including a competition of some kind will be a sensible strategy, but in the right scenario, it could be a real boon for your brand reputation, as well as helping to spread the word about the event and boost attendance figures in one fell swoop.
Event planning certification allows you to make the tough decisions before the event, such as whether to go free or paid or how to manage logistics. Marketing Your Next Event like a Pro. There’s a myriad of tools to use for eventmarketing, and not all of them are effective.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
This will not give you the results you want at best by not preparing you are in for an unpredictable ride. Make sure to prepare surprises as well, and to understand just what figures you are gunning for a truly successful event. Online EventMarketing Techniques. That is if they are done well! You can do better!
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. Corporate Events Aren’t Cheap, but They Pay Off. Instagram for Event Success.
Related: Preparing for a Leaner Commission World. Their support for eventmarketing is ‘largely intuitive, based more on anecdotal evidence than on hard data,’ the executive summary said.”. This curveball put planners in a state of panic, with the question “What’s next?” constantly on their minds.
So, how can eventmarketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Trigger Urgency.
Another way of engaging conference speakers work the crowd is that they include event apps that allow for live audience polling. Bizzabo found that “an overwhelming majority of eventmarketers (86%) believe that technology can have a major positive impact on the success of their events.” Event Production.
The study group was a particularly meaningful way to prepare. He currently serves on the MPI Foundation Global Board of Trustees, the board of directors for the LGBT Meeting Professionals Association and is the vice chair of the Advisory Board for the Corporate EventMarketing Foundation.
Get in touch with Pamela Laite at pamela.laite@aboutdci.com to learn more about how DCI’s eventsmarketing team can help you. The post Preparing for IMEX: 5 Meeting Trends that Destinations Need to Embrace appeared first on Development Counsellors International (DCI). These meeting trends are just the start.
Thankfully, Bizzabo has compiled a list of items every event professional should do before anything else. It also includes a complete breakdown of how to prepare the perfect booth, while also giving tips for preparing for emergencies. Four Essential Questions to Ask about Your Marketing Plan.
While event tech (AI, data security, VR, and AR) is maturing and would undoubtedly be a centerpiece of many conferences this year, trendsetters are looking several steps beyond at ideas concerning event design and the personalization of the attendee’s journey. You’d better come prepared.
Don’t be afraid to probe venues on potentially uncomfortable subjects such as construction delays, labor contracts, strikes and any other business issues that could have an adverse effect on an event. Prepare for GDPR. More : Is Your EventMarketing Plan Ready for GDPR?
An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid eventmarketing strategy, chances are your event will be drab or have a poor turnout. It successfully drives business … Post Top 7 EventMarketing Ideas & Strategies showed as first in InEvent Blog.
Need to Boost Event ROI? Events are the best way to connect with your audience, in-person or online. The problem is that you spend a lot of time and money preparing for this event, and those costs count against how much revenue you take home. It’s not enough to declare victory because your event went off without a hitch.
Matthew is the Managing Director and co-founder of Your Stand Builder , an award-winning company that “revolutionizes the way companies all around the world prepare for their exhibitions” So who better than him to teach us how to create amazing exhibitor experiences for virtual and hybrid events?
As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare. What are cookies?
As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare. What are cookies?
If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. Bonus Tip: According to our EventMarketing Report , 54% of eventmarketers have trouble showing event ROI to key decision-makers.
Sponsorships aren’t something you can secure a week before an event. Sponsors have to budget for your event, make travel plans, and print promo materials for the event. In other words, they need lots of time to prepare. If planning an event for next year, consider sourcing sponsors during Q4.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Apps are getting smarter. Onsite Security Improvements .
Negotiate the Details Prepare for pushback on all fronts, Payne advised. “I Because I can assure you that top tier cities, or top tier hotels even up and coming destinations are being booked,” Payne continued, “There are organizations that are snatching up those dates that are open in top tier hotels, or top tier cities.
In this episode of the Event Brew podcast , Nick, Will, and Deanna make a joint effort to discuss the similarities and differences between cannabis and alcohol, what event professionals should prepare for, and how to make an excellent cannabis introduction at your event. How Does Cannabis for Events Compare to Alcohol?
Remind them of the webinar date, start time, and schedule of events, but don’t spam registrants’ inboxes. Email registrants one week, one day, and one hour prior to the event. Marketing research shows that sending a day-of reminder email can increase live webinar attendance by up to 20%. Prepare tech support services.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Decide on the date(s) when the event will take place. Prepare a preliminary budget based on historic costings and supplier quotes. Plan the event layout. Secure speakers Develop and activate an eventmarketing plan. Prepare and print event collateral. Confirm or recruit event staffing.
The word of the day is preparation. If the past year has taught us anything, the power of preparation is one lesson that should not be overlooked. Clear, effective, and comprehensive pre-event communication is more important than ever, especially now in the midst of evolving situations.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Apps are getting smarter. Onsite Security Improvements .
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