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From running polls and quizzes to posting interesting stories and sharing content on social media which can be referenced during and intricately connected to the event itself, there are plenty of routes to take. Leverage Storytelling To Your Advantage.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.
That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. Prepare for GDPR. More : Is Your EventMarketing Plan Ready for GDPR?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
So, how can eventmarketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.
Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. Not every event has to be or can be about effecting social change on a large scale.
Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. Carina Bauer CEO IMEX 13.
For instance, the following are just a few common event goals and the essential types of data that eventmarketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects.
Let’s take a look at a few examples: Chatbots could be simple registration assistants , helping prospective attendees through the process of purchasing a ticket or registering for a particular session. It provides visibility into these aspects so they can be better prepared in meeting them by: Personalizing their offerings.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
If you are planning a smaller event (or a simpler virtual-only event), you can have a shorter preparation time. However, even for a very simple event (i.e., an internal meeting), try to have at least one month of preparation time. What’s the initial purpose of hosting this event? Securing event sponsorships.
As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Here are three practical ways to adapt to the new landscape and prepare for the future. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote live-streaming pre-event Q&As or information sessions before going live. Spark a conversation.
Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Event Insurance. 9 Live Event Safety Measures. Pre-Event COVID Testing.
For example, if you’re launching a grand opening of a flagship store in a major city, expecting a footfall of over 1,000 customers, it’s wise to start preparations at least four months ahead. For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Decide on the menu.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Benefits of Corporate Roadshows.
After this checklist, we’ll also share some of the most important event planning and management best practices, so you can use them to make the most of this checklist. Complete Checklist to Hosting an Event. Phase 1: Planning and Preparation. What’s the purpose of planning the event in the first place?
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 Ask attendees what they want to see at the event.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Year-round social media.
Conversely, others provide a one stop solution to your event organizing needs; beginning from venue sourcing all the way to data management and post eventmarketing. These are the things you need to consider when you’re looking to hire an event production company. PREPARATION. from other vendors.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Stay flexible and be prepared to entice sponsors on the fence with something outside the box. .
Their services come with a strong network of high quality and trusted vendors as well, ensuring that your event receives only the best. Hiring these production companies will definitely make your preparation much smoother; however, as an organizer, it’s best that you are aware of all the little things that are needed to make an event work.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. For events geared toward sales (revenue) generation, this could refer to buyer intent.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Promotion preparation. Come up with an effective, yet realistic, eventmarketing plan. .
Step 2: Build buzz with pre-eventmarketing Don’t wait until the trade show starts to engage your audience. Use email, social media, and targeted outreach to generate excitement and book meetings with high-value prospects before the event begins.
So, what’s an event planner to do? Easy: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Stay flexible and be prepared to entice sponsors on the fence with something outside the box.
Building a multi-channel promotional plan A great event promotion strategy doesnt rely on just one channel its a mix of email marketing, social media, content, and paid advertising working together to generate interest. Event week and real-time execution (0-3 months out) After months of planning, its finally go-time.
Heres how the event planning checklist can make your life easier (and your events better): Stay on track with timelines: Forget last-minute panic. Prepare for the unexpected: A speaker no-show? Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology.
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