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6 Creative Ideas To Promote Your Brand During A Virtual Event

Endless Events

From running polls and quizzes to posting interesting stories and sharing content on social media which can be referenced during and intricately connected to the event itself, there are plenty of routes to take. Leverage Storytelling To Your Advantage.

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New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

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3 Easy Ways Planners Can Reduce Risk Today

Smart Meetings

That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. Prepare for GDPR. More : Is Your Event Marketing Plan Ready for GDPR?

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6 Key Considerations for Surfacing Impactful Event Marketing Data

Bizzaboo

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

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Everything you need to know about planning events with purpose

Endless Events

Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. Not every event has to be or can be about effecting social change on a large scale.

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21 Outside-the-box and Creative Event Promotion Ideas

Bizzaboo

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. Carina Bauer CEO IMEX 13.