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For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. By definition, hybrid meetings are a mixed bag.
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches.
But going into a meeting with a virtual event production company unprepared will only drag on the process. The best thing you can do to start this journey off with the right foot is to be prepared. Much like you would do with an in-person event, there are things you need to somewhat solidify before jumping into a call.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. Registrations. Need to Boost Event ROI?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Gain the trust of your audience by learning the ropes and getting an event planning certification. Make sure to mind your tech as well and update your systems for the smoothest event experience. And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Plan Events Virtually.
87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. Pre-registration numbers may be unreliable. Click To Tweet.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trends: Unique Venue Experiences . Cyber Security .
We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike. In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Plan better virtual events with these webinar best practices.
The best event teams are laser-focused on asking a mix of event survey questions to gather essential qualitative and quantitative data through feedback from key stakeholders. This ensures future events offer more engaging and valuable programming. These insights are essential for optimizing future events.
Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Instead, he sees virtual as a targeted use case for building top-of-funnel interest and a marketing database. “In-person In-person builds intimacy and converts deals.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. Prepare for and marketeventregistration. Outline the entire registration process in great detail. Will you be running different registration promotions, such as an early bird registration period?
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. How chat AI and event apps can tie in with your social media strategy.
Webinars are one of the most affordable and impactful eventmarketing vehicles. With some preparation, you can host memorable webinars that people want to attend and share with their teams and colleagues. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. .
As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare. What are cookies?
As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare. What are cookies?
Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation. In addition to offering online ticketing tools, onsite registration vendors help make event arrival a smooth, seamless, and satisfactory experience for attendees.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance. What strategies are YOU utilizing to start growing your event attendance? Latest Episodes of the VIP Lounge. Related Articles. .
For example, if you’re launching a grand opening of a flagship store in a major city, expecting a footfall of over 1,000 customers, it’s wise to start preparations at least four months ahead. For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough.
Now, let’s dive into 21 creative ways to promote an event! Outside-the-box Event Promotion Ideas and Examples How do you ensure your next event shines bright and reaches its registration goals? Send out mystery boxes with intriguing items related to the event — or swag — to build anticipation and curiosity.
Since a lot of event planners (understandably) find it difficult to take the schedules of hundreds, if not thousands, of event attendees into consideration when planning networking sessions, scheduling software can solve this challenge. Event planner networking can seem overwhelming at times.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Event Insurance. 9 Live Event Safety Measures. Pre-Event COVID Testing.
This strategic use of data sets apart successful events in today’s technology-driven landscape. The Rise of Regional Micro-events and Localization There’s a growing preference for smaller, regional events that offer more targeted and personalized experiences.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection. About Rachel.
We discuss why debriefing plays such a significant role in event success and provide tips that help planners host the most effective debriefs possible. We walk you through the entire process, from preparation to follow-up, and show you how an event debrief template can improve the quality of your post-event team meetings.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
After this checklist, we’ll also share some of the most important event planning and management best practices, so you can use them to make the most of this checklist. Complete Checklist to Hosting an Event. Phase 1: Planning and Preparation. What’s the purpose of planning the event in the first place?
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote early-bird registration. . Share, tag, and promote event vendors in one place. With about 2.89
If you are planning a smaller event (or a simpler virtual-only event), you can have a shorter preparation time. However, even for a very simple event (i.e., an internal meeting), try to have at least one month of preparation time. What’s the initial purpose of hosting this event? Launch eventregistration.
Planning technology These are innovative tools and software designed to assist event planners and organizers in efficiently managing various aspects of eventpreparation. Cvent OnArrival is a streamlined event check-in solution that simplifies and accelerates the attendee registration process. Mobile apps.
ITA Group’s health risk task force partners with multiple qualified vendors for COVID-19 event testing. Proactively Prepare for Events With A Health Risk Mitigation Plan. Event Health & Risk Mitigation Services. Our health and safety services help clients and attendees feel confident attending in-person and hybrid events.
A professional emcee isn’t just for introducing speakers—it’s a role that can help with eventmarketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. Tip 3: Use your emcee to increase engagement throughout the event cycle.
You can also encourage the show organizer to add your question to their list of eventregistration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Not all business happens at the booth. Talk to our team. About Mike.
Wouldnt it be great to have a single software to handle event planning and execution from start to finish in one place a full-service platform that simplified events for attendees, sponsors, and your team? Enter all-in-one event management system (EMS) solutions. Bottom line: Event management software rockets efficiency.
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