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Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. Marketing Your Next Event like a Pro.
We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.
Matthew is the Managing Director and co-founder of Your Stand Builder , an award-winning company that “revolutionizes the way companies all around the world prepare for their exhibitions” So who better than him to teach us how to create amazing exhibitor experiences for virtual and hybrid events?
The real magic behind the process is how everything is prepared in advance, starting June of the year before. A veteran audio technician takes us through the entire process, this is a thorough example that preparation is everything in events. Preparation is everything in events. Finding the Big Picture in Events.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.
Remember to factor in all of your expenses, so you have a better idea of your actual event ROI. So, if you spent $25,000 on a tradeshow that brought in $50,000: $50,000 – $25,000 = $25,000. Need to Boost Event ROI? Events are the best way to connect with your audience, in-person or online. Brand Awareness.
Lead Retrieval App for TradeShows. Are you prepared to collect lead info in the hallways, at the networking cocktail, or elsewhere? With a lead retrieval app for tradeshows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. Immediate Automated TradeShow Follow-up.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for event planning? Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online event planning classes to your advantage at the end of the article.
Before the big day, planners choose and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like tradeshows or coordinate complex conference schedules for thousands of people. Event Social Media Coordinator.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? CTSM: Certified TradeShowMarketer What Is CTSM Certification?
In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. Prepare for and marketevent registration. Are they asking questions about the event topic or specific event details? Strategies to improve engagement during an event. Get Started Today.
back to top March 2024 Conferences for Event Planners Event Name Event Date Event Location More Information ITB Berlin March 5-7, 2024 Berlin, Germany For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
You might not think the over-50 crowd still matters for events anymore. Quite a few eventmarketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.
Eventmarketers are no strangers to last-minute changes and crises. February 25, 2020 Today, the City of San Francisco declared a State of Emergency to begin preparations around any future coronavirus outbreaks. Hosted in Canada this is one of the largest tradeshows in the mining industry. Postponing your Event.
For instance, the following are just a few common event goals and the essential types of data that eventmarketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Unless the event has an open invitation, you will likely have a guest list or employee manifest.
Talia Bender Small FQ started when Shelley Zalis, now CEO, attended the Consumer Electronics Show in 2013 and felt “ tired of being an only and lonely ,” so she invited other female attendees at the conference (an estimated three percent at the time) to walk the trade-show floor with her.
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
Types of Corporate Events As you begin planning your next corporate event, your approach may vary depending on the type of event, the size and scope, and what you hope to accomplish. Team-building events foster camaraderie by bringing coworkers together to learn new things and get to know each other on a deeper level.
After another year of disruption, members of PCMA’s 20 in Their Twenties class of 2022 are proof positive that adaptability is a requisite skill for business events industry professionals. Kendra MacLure, CMP, lead field and eventmarketing manager at Bolt in Washington, D.C., What do you like most about your job?
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Exhibitors gain deep insights into buyer preferences to customize follow-up and improve sales and marketing moving forward.
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. Simple: Secure event sponsorships.
The Marketing Partnerships Summit is an exclusive, invitation-only event for 150 client-side brand and entertainment executives to learn from industry thought-leaders, network with key decision-makers, and build meaningful relationships that can lead to successful marketing partnerships. May 2023 Marketing Conferences.
Most livestream events are held by FMCG brands to announce the launch of a new product, educate consumers or simply to create hype. In more professional industries however, live streams usually take the form of industry-focused conferences, tradeshows and engagements with leading industry figures. Pre-eventpreparation.
Revenue Marketing Summit New York 2023 12/7/23 New York, NY This December, join your Revenue Marketing peers for one day of non-stop networking, knowledge sharing, keynotes, panel discussions and more at the Revenue Marketing Summit New York. 3 to 5—The first promotional product tradeshow of the year is a must-attend event!
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
As a result, many events which have been canceled or significantly modified over the past two years are finally able to resume in person. But some areas and individuals aren’t quite prepared to return to a large-scale, fully in-person conference.
Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees. And if you’d want to get more of these event hacks in your inbox, subscribe to our blog ! This Checklist Could Save Your TradeShow. Tradeshows are intensely competitive.
The bottom line, he said, is that virtual companies received very high valuations from their investors and the market for virtual slowed down for companies only offering virtual. The layoffs are a visible sign of preserving capital and preparing for slower growth and lower valuations. 365 Opportunities.
Lunch-and-Learns: Events that provide customers, partners, or prospects with a catered meal while learning about the ways they can benefit from the offering. Nowadays, eventmarketing is so much more than a couple balloons and some free barely edible cookies. ROI is easier to measure than with other types of events.
Getting ready for a big tradeshow? This guide will walk you through the entire tradeshow planning process step by step. Well break down everything from setting goals and choosing the best event management tools to capturing new leads and measuring success. Ready to turn your next tradeshow into a success story?
Creating eventmarketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell eventmarketing to management? And most importantly: how can I get my marketing to work without breaking my budget?
Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ? A tradeshow, seminar, or conference ? Eventmarketing software can help streamline these efforts by automating campaigns, tracking engagement, and optimizing outreach.
12 event planning problems and solutions for 2025 You dont have a back-up plan for your event Be prepared for everything. Not having backup plans and alternative options for every (or at least almost every) aspect of your event, can cause big trouble. million dollars on tradeshows.
FQ got its start when Shelley Zalis, now CEO, attended CES in 2013 and felt “tired of being an only and lonely,” so she invited other female attendees at the conference (an estimated 3 percent at the time) to walk the trade-show floor with her. Fifty women showed up, and a movement began.
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