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2024 KTIA Annual Conference Recap

Advanced Travel and Tourism

The tag line, “Find What Moves You” will be a prominent part of the campaign moving forward. Some key educational takeaways for the Advance Travel and Tourism team were around influencer marketing, podcasts, sports event marketing, and agritourism: Vetting for influencer marketing is a critical and often overlooked component.

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6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and event marketing more specifically. Following are the tricks to writing an email newsletter for event marketing that works. Why Is Event Marketing More Important than Ever?

MICE professionals

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The 10 Best Event Management Presentations for Planners & Marketers

Social Tables

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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45 Questions To Ask Before Meeting With A Virtual Event Production Company

Endless Events

What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. Think about them and write them down so you can present them when meeting with a virtual event production company. What part of your event gives you the largest ROI?

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The Secret to Winning with Exhibitors, Even with Skyrocketing Costs

Smart Meetings

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Good, Fast, Cheap: A Broken System Reevaluated

Smart Meetings

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show. sound amazing.