This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. In any trade show, the only end game is to create a lasting relationship with potential customers that ends up with them buying your product or service. Click To Tweet.
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for eventmarketers to drive more traffic to your event website so you can achieve all these goals above.
Moz is an online community for eventmarketers. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. Additionally, their community centers around Moz’s products, such as MozPro and MozBar. We’re here to help.
.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”
One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. Establish the event team.
At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. San Jose, CA.
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketingevents. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.
Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.
Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketingevents. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Content indexing.
For example, while a marketing strategy contains what you will do to achieve a goal, a marketing plan outlines the specific regular activities you need to execute your marketing strategy. Use a template if creating a marketing plan gets overwhelming. It’s also very helpful to understand market demands.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. When a tool becomes popular, it profoundly affects the way we will consume experiences and products. What is EventMarketing? Why is EventMarketing Important?
With hundreds of ongoing events, it can be challenging for your event to stand out. Whether a product launch , conference, or exhibition, this guide will show you everything you need to know to drive interest and boost attendance at your next event. Invite the press to your PR event.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Influencers typically have a close-knit and engaged online community that respects their opinion about the brands and the products they support and love. A brand can benefit from partnering with an influencer that shares or mentions their product or services in a positive way on social media. Search Engine Optimization (SEO).
For example, while a marketing strategy contains what you will do to achieve a goal, a marketing plan outlines the specific regular activities you need to execute your marketing strategy. Use a template if creating a marketing plan gets overwhelming. It’s also very helpful to understand market demands.
PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.” – Zarina Othman , Head of Operations, Asia, European Society of Medical Oncology “Today’s session was an informative and eye-opening experience, providing clarity on AI and its opportunities. Who should attend?
How To Become DES Certified DES event certification consists of three processes: demonstrating previous professional experience in the industry, the DES Online Learning Program, and the exam. The curriculum and exam cover user experience, content development, product launches, audience acquisition, and monetization techniques.
Centralized Management Hub Your event management system should be feature-rich by design, giving you everything you need to build, manage, and execute events in one central location. of eventmarketers say creating memorable experiences for virtual event attendees is harder. EventMarketing Software Must-haves 18.
Share Content That’s Unrelated to Your Brand – instead of only sharing sales-focused content, curating content helps you provide value beyond your own products/services/offerings. Become an Authority in Your Niche – by curating content that’s relevant to your audience, you position yourself as an authority and thought leader in your niche.
Distributing discounts is a marketing strategy. Regardless of what product or service you’re selling, professional marketers have used it for years as their secret weapon. It also gives people a positive impression of your business and influences them to prefer your products and services over your competitors.
Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. Marketing and promotion costs. It can be easy to miss the marketing phase out of your event’s budget, given how late it usually comes in the process.
The three-day event is designed to create an environment of convenience to help support, inspire, and drive the events industry forward. The Special Event March 27 - 30, 2023 – Orlando, FL If you’re an event professional, The Special Event is your show. Find the complete list of host cities here.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
If your event is designed for improving customer engagement or driving sales (i.e., product launch), then you should target the product’s ideal customers. If the event is designed to maximize retention, then you should target your existing subscribers.
The Top Event Agencies in the UK To help expand your understanding of the following UK event agencies, here’s a quick breakdown of different types of agencies you’ll find on this list: Eventproduction : This entails the creative and technical aspects of your event. Is your agency missing from the list?
A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do. A contest held at the event is one good way.
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.
Creating eventmarketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell eventmarketing to management? And most importantly: how can I get my marketing to work without breaking my budget?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content