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Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement.
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B TradeShows.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. It’s one of the most powerful forms of marketing.
We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.
“But I think as we’re moving forward, we’re seeing 3D tradeshow platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical tradeshow.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of EventMarketing.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
The annual EventMarketing and Management Product Roadmap will outline where the company is investing in development for the future. Attend breakout sessions such as “Navigating the Future of Work-linked Wanderlust” and “Secrets to Event Personalization” and network at the conference lunch.
Now, Airbnb seeks to up the ante by adding its own Airbnb Experience products into the booking process. That is the highly competitive nature of today’s tradeshow landscape. The key to standing out is proving that your event can deliver a good return for your exhibitor’s investment of time and money.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Have you made resolutions for your 2023 event planning? With the return of in-person tradeshows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. When it comes to tradeshow lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their tradeshowmarketing routine.
No wonder it is one of the most important virtual event platform features for many event planners! Why Event Gamification? Event gamification is not just about having fun and creating great memories. And the same holds for events. How To Gamify Events? Gamified Polling & Feedback.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Ensuring the crowd is under control.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your eventproduction the right way, here’s our free eventproduction guide just for you.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
The products that we’re talking about here are Oculus Rift or Google Daydream, or HTC, Samsung, Sony, all of the big players are getting into virtual reality headsets. What Can I Use AR and VR for at my Event? We’re gonna use it for marketing. We’re being dropped into a virtual world. Immersive Video.
When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Lead Retrieval App for TradeShows. Immediate Automated TradeShow Follow-up. Staying Top of Mind: A Crucial Part of TradeShow Lead Retrieval.
With such a high number of adult consumers believing “what you see is what you get,” it’s vital to convince consumers that they are seeing a product or brand of high quality. How should I use event signage? . Event signage is used in a variety of ways. 10 event signage ideas that stand out.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
Planning Sustainable Events: What You Must Know – #EventIcons Episode 116. IMEX America: USA’s Largest Meetings Industry TradeShow – #EventIcons Episode 33. Meetings & Events Blog. Chatbots: Everything You Need To Know – #EventIcons Episode 118. Connect Marketplace. Ember Blog. Salt Palace Convention Center.
Technical EventProduction. Deliver Immersive Experiences With Technical EventProduction. Attendees need—and want—to feel engaged in every aspect of the event, whether they’re at home or right up front in the room. The Right Technical EventProduction Transforms Attendee Experiences. Big screens.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Event technology is answering the call, evolving as fast as the industry itself. The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company.
Event technology is answering the call, evolving as fast as the industry itself and giving planners the tools they need to pull off terrific feats. So much so that studies show using event technology can decrease costs by 20-30% , all the while increasing productivity by 27% and attendance by 20%. Click To Tweet.
Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Christopher Bonifati. “It In-Person Application.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and tradeshow industry.
Happy employees make happy companies because they’re more engaged and more productive. Since engaged employees are more productive, are less burned out, and stick around for longer, smart organizations are focused on doing everything they can to boost happiness and engagement. corporate eventmarket — which hauled in $95.3
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Notice how Descript invites the audience to “unlock” content creation in the header image and causes the reader to question whether they’re getting the most out of the product. Recently, we asked ChatGPT to tackle this prompt: Write an event announcement email template for an upcoming tradeshow.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
22-24, 2024 New York, NY Connect NYC offers a unique platform to engage and cooperate with top-tier planners and suppliers, all while gaining valuable knowledge from industry luminaries who will impart priceless insights into the future of the meetings and events landscape. EventProductionShow (EPS) Feb. and beyond.
Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on tradeshows and conferences, in ways big and small. BASE TECHNOLOGY: Artificial Intelligence (AI) Eventmarketers are already reaping the benefits of using AI software.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Right now, that attention funnel is extremely choppy. [If
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
Before the big day, planners choose and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like tradeshows or coordinate complex conference schedules for thousands of people. Like to be the one people come to?
How To Become DES Certified DES event certification consists of three processes: demonstrating previous professional experience in the industry, the DES Online Learning Program, and the exam. The curriculum and exam cover user experience, content development, product launches, audience acquisition, and monetization techniques.
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