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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
In the same fashion, planners need to do their research when hiring vendors. Too often, planners end up footing the bill for mistakes and mismanagement on the part of vendors, all of which could have been avoided beforehand. You hired the vendor. More : Is Your EventMarketing Plan Ready for GDPR?
Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. Storytelling is a compelling way to connect with attendees when planning events with purpose.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.
Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote live-streaming pre-event Q&As or information sessions before going live. Tease your audience.
Think of your community’s largest local events, or popular niche-events—and find a way to host a coinciding event. This could include something as simple as a check-in booth during an event, or create a strategic partnership with one of the eventvendors. Have a venue marketing tactic we didn’t cover?
Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Host an Event for Clients, Prospects and Partners. Host an event to stay connected with your vendors. From purchasing Kindle books we love and e-mailing along to sending out our Starbucks app bar code, our clients love the surprise interaction. It may seem like an overwhelming task but keep it simple.
Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Since a crucial aspect of successful event planning is to maintain a strict timeline, we’ll divide this checklist into several phases so you can easily keep track of your event’s actual timeline based on these phases. Identify other vendors that may have dependencies with your venue choices (i.e., Event website.
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 Check out these “ 27 Unforgettable Corporate Event Themes.”
Ultimately, it’s about providing a better experience for everyone involved in planning, managing, and hosting the event. This includes event planners, event team, volunteers, attendees, vendors, and sponsors, among other parties. Eventmarketing management tools: automating and personalising marketing efforts.
from other vendors. Conversely, others provide a one stop solution to your event organizing needs; beginning from venue sourcing all the way to data management and post eventmarketing. These are the things you need to consider when you’re looking to hire an event production company.
No matter how big these events are, some of the services offered by these production companies are still the same: event planning, management, venue selection, as well as other logistic needs. Their services come with a strong network of high quality and trusted vendors as well, ensuring that your event receives only the best.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Vendors, Sponsors, and Staff. Source: Bizzabo. Safety Guide.
Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Disseminate a post-event press release showcasing key moments.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. For events geared toward sales (revenue) generation, this could refer to buyer intent.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.
Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Come up with an effective, yet realistic, eventmarketing plan. . What issues are event attendees facing?
Planning an unforgettable event isnt just about checking tasks off a list its about getting every detail right at the right time. Every step plays a crucial role in making your vision a reality, from setting goals and securing vendors to marketing your event and analyzing success.
Choosing the right tools for event lead follow-up The right lead capture tools will make capturing leads during your event seamless. Tools like Bizzabo’s Klik SmartBadge™ offer hosts, vendors, and sponsors real-time engagement and insights, enabling reps to adapt their sales strategy instantly on the event floor.
Whether its customers sharing best practices, prospects gaining real-world insights from experienced users, or industry peers discovering new collaboration opportunities, field events create a shared space where valuable connections happen organically.
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