Event Marketing, Public Relations and Registration

Registration Is Down and It’s Almost Show Time?

Convene by PCMA

OCTOBER 9, 2023

A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers. This is where the power of data science comes in.

Registration

Registration Publishing Public Relations B2B

12 Steps for Creating a Great Event Marketing Plan

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Choose the right marketing channels.

Event Marketing

Event Marketing Marketing Marketing Social Media

Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? The Strategy.

Event Marketing

Event Marketing Attendee Marketing Marketing

Conversion Tracking in a Post-Cookie World

Convene by PCMA

JUNE 28, 2024

Say you want to attribute event registrations and you have a registration platform that lives on another domain. If you send an email that directs users to a registration page on your website and they convert, you’d want the conversion to be attributed to the email, right? 2) the way we think about data analysis.

Registration

Registration Website Public Relations B2B

3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing

Marketing Marketing Prospect Public Relations

Conference Branding: The Complete Guide to Event Branding

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference

Conference Social Media Sponsors Registration

5 Ways to Make Event New-Timers Feel Like They Belong

Convene by PCMA

JULY 28, 2024

Host a pre-event webinar or Q&A like this one for the MedTech Conference to demystify the event and set expectations — also benefiting people who are considering registering. This will help them feel valued and encourage them to return in future years.

Public Relations

Public Relations B2B Social Media Events

Time to Fine-Tune Your Values Proposition

Convene by PCMA

JUNE 30, 2022

Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. Millennials?are

Public Relations

Public Relations B2B Audience Prospect

5 Small Event Tweaks to Create Big Returns

Convene by PCMA

JANUARY 19, 2024

Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Read More Find our coverage of Hardcastle-Geddes’ Convening Leaders 2024 presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.” Cap and qualify attendance.

Prospect

Prospect Public Relations B2B Audience

How Events Can Mimic Private Membership Networks

Convene by PCMA

AUGUST 25, 2023

Include names and pictures of event hosts or executive committee members on your website and in your marketing materials. Ensure networking isn’t confined to traditional spaces or just the days of the event. Offer on-demand content for registrants after the conference.

Networking

Networking B2B Public Relations Online

8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics

Logistics Public Relations B2B Events

Your Complete Guide To PR For Events

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

SEO

SEO Social Media Public Relations Social Network

4 Strategies to Win Back International In-Person Attendees

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success.

Attendee

Attendee Audience Public Relations Online

All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

OCTOBER 31, 2022

The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.

Marketing

Marketing Marketing Retail Public Relations

The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management

Management Advertising Events Consulting

MICE Travel Today

Registration Is Down and It’s Almost Show Time?

12 Steps for Creating a Great Event Marketing Plan

Trending Sources

Event Marketers Need a New Attendee-Acquisition Strategy

Conversion Tracking in a Post-Cookie World

3 Reasons to Start Marketing 2027 Events Now

Conference Branding: The Complete Guide to Event Branding

5 Ways to Make Event New-Timers Feel Like They Belong

Time to Fine-Tune Your Values Proposition

5 Small Event Tweaks to Create Big Returns

How Events Can Mimic Private Membership Networks

8 Ways to Plan Face-to-Face Events for 2023

Your Complete Guide To PR For Events

4 Strategies to Win Back International In-Person Attendees

All-Purpose Marketing for the International Baking Industry Exposition

The Top US and Canadian Event Management Agencies for 2024

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