Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JUNE 30, 2022

Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 28, 2024

Host a pre-event webinar or Q&A like this one for the MedTech Conference to demystify the event and set expectations — also benefiting people who are considering registering. This will help them feel valued and encourage them to return in future years.

Public Relations 52

Public Relations B2B Social Media Events 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

AUGUST 25, 2023

Include names and pictures of event hosts or executive committee members on your website and in your marketing materials. Ensure networking isn’t confined to traditional spaces or just the days of the event. Offer on-demand content for registrants after the conference.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Read More Find our coverage of Hardcastle-Geddes’ Convening Leaders 2024 presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.” Cap and qualify attendance.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

OCTOBER 31, 2022

The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98