Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Public Relations 99

Public Relations Sports Prospect Audience 99

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires. Tech Meltdowns.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

MARCH 16, 2022

Write up a bio for your event’s keynote speaker, for example, and then sit back as your site funnels that text directly into a feature slot on your homepage, a callout box on your event calendar, and a story item in your next email newsletter. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JANUARY 12, 2023

Event organizers can demonstrate their values by giving voice to their beliefs, especially on social media, and choosing destinations, speakers, charitable initiatives and other event features that align with their values and most importantly, the values of the audiences they serve. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JUNE 30, 2022

In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. Event organizers will likely find it more important than ever to choose locations, keynote speakers, and entertainers that align with the values of the audiences their events serve.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 21, 2023

This can capture email addresses and lead to conversions from priority markets. Also consider targeting emails to specific markets featuring in-market speakers, influencers, delegations, and even influential brands participating in the event.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 31, 2022

IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

FEBRUARY 18, 2025

Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now , a natural, organic, and conscious products industry expo. Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff.

Public Relations 52

Public Relations B2B Events Advertising 52