Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. Virtual events are a new challenge, but they’re also an opportunity to create a more frictionless experience to move a prospect seamlessly from first touch to satisfied attendee.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. Attendees will engage either virtually or in person — and attendee preferences shift depending on their medium. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Trigger Urgency.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

NOVEMBER 1, 2024

In your marketing, drive home the value of visiting the new exhibitors’ area with specific details on who’s there and what kinds of solutions attendees will find. Evolve, Evolve, Evolve The key to promoting a “what’s new” area at an event is keeping it fresh.

Promotion 59

Promotion Public Relations B2B Panel 59

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Leverage On-site Trends. Christine Johnson. Choose content topics based on popular sessions.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

OCTOBER 9, 2023

Start by digging into your current registration lists and leveraging machine learning to identify key trends — job titles, company types, representation from geographic areas, and show history. This is where the power of data science comes in.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

OCTOBER 13, 2024

While staying on top of trends can be time-consuming for your organization, it’s essential for creating content that resonates with your audience. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 52

Social Media Media Retail Public Relations 52

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JUNE 28, 2024

Two Things to Try With cookies off the table, as event marketers we should be changing: 1) the mechanics of what we track as a conversion. For example, if we can’t track across payment portals, we can add an additional “checkpoint” event right before payment is processed. 2) the way we think about data analysis.

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JUNE 30, 2022

Event organizers will likely find it more important than ever to choose locations, keynote speakers, and entertainers that align with the values of the audiences their events serve. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively.

Public Relations 52

Public Relations B2B Audience Prospect 52

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Pre-event meetup opportunities. Consider offering … Docent-led tours of the exhibit hall.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JANUARY 12, 2023

Events like San Diego’s Comic-Con are listening to fans and, according to David Glanzer, San Diego Comic Convention’s chief communications and strategy officer, they are “investing in enhancements to event logistics, including line management, to improve upon the user experience.”. Technology must be executed with greater intention.

Logistics 105

Logistics Public Relations B2B Events 105

Convene by PCMA

AUGUST 25, 2023

Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech. And what should event and association marketers take from this trend? But what makes members shell out what can be big bucks to join these communities?

Networking 52

Networking B2B Public Relations Online 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

SEO 62

SEO Social Media Public Relations Social Network 62

Convene by PCMA

JULY 28, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This will help them feel valued and encourage them to return in future years.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

OCTOBER 4, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

MARCH 16, 2022

Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

JULY 21, 2023

Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 30, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. Read the health and safety requirements for NBAA-BACE here.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

APRIL 6, 2022

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. The future is uncertain and scary — we must get comfortable being uncomfortable and taking risks to try new things.

Retail 98

Retail Public Relations Events Prospect 98

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

AUGUST 16, 2021

And then decide how you can make that happen with high-value content that will keep your international prospects engaged — and that much more committed to make the journey to your event in 2022.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105