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And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. Double-check your promotions calendar before you hit the “publish” button.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. In-person events have a notoriously big carbon footprint and produce a lot of waste.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtualevent gamification solutions.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Key Objectives of an Event Survey An event survey’s main objective is to gather valuable feedback for your post-event analysis , helping you refine future events and achieve your KPIs.
The most authoritative list of 2021 virtualevents and conferences on the internet. Virtualevents are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. VirtualEvents & Conferences in 2021. Start Date.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
But how do webinar organizers take an idea and transform it into an appealing virtualevent? Which webinar best practices do the most successful virtualevent planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtualevent planners alike.
The rise of virtualevents that are free to attend and don’t require any travel. However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. The key to getting people to your event? Source : Disability:IN.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Event platforms can spit out various data reports, such as session watch duration, live polling response rate, average speaker rating, posts per discussion forum, etc. At Endless Events, we recognize follow-up meetings after events as one of the most important data points for measuring eventmarketing success.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. VirtualEvent Statistics.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtualevent sponsorships?
Dynamic Registration In today’s age of hybrid events and virtualevents , event organizers are offering all different kinds of event experiences. For example, some attendees might want to experience the event in person, while others might want to participate virtually. Need help with eventmarketing?
Despite running 24% fewer events in 2020 than in 2019, Reed’s virtualevent results were off the charts: Event registration and attendance were both up around 75%. Return on Event (ROE) spiked by more than 400%. 3 Extending Hybrid Event Value. Even a small event generates a ton of content.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
The DES certification is a direct result of the growing importance and integration of digital technology within the events industry and is meant to respond to the growth of events powered by virtualevent software. CTSM: Certified Trade Show Marketer What Is CTSM Certification? What Is PCM Certification?
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtualevent ideas and bringing them to life to keep up with growing audience expectations. Digital Experiences. Communications.
How can polls be delivered — on mobile (in-person event), within the video player (virtualevent), by email, and/or projected on an external display with SMS/text responses? Can you pre-load polls or do they have to be created during your event? Choose whether you’ll publish the poll manually or pre-schedule it.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. API Integrations As of the latest available information when publishing this article, no open API can be found on Whova’s website.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. API Integrations As of the latest available information when publishing this article, no open API can be found on Whova’s website.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. API Integrations As of the latest available information when publishing this article, no open API can be found on Whova’s website.
Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. For online events, choose a robust virtualevent management platform. In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Define Your Metrics The overwhelming majority (80%) of planners report that attendee engagement and satisfaction are the top KPIs used to measure virtualevent success. But before deciding on engagement opportunities, you need to pinpoint what you want to measure and communicate those to everyone involved with the event.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. API Integrations As of the latest available information when publishing this article, no open API can be found on Whova’s website.
For example, have they conducted groundbreaking research, published influential papers, or led innovation in their field? While you’re at it, reach out to colleagues and event organizers who have featured the speaker to get their honest feedback. Additionally, look for testimonials and examples of their previous presentations.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Experiential marketing : These agencies focus on having consumers interact with the brand in real-life, in-the-moment ways to result in a positive experience. Eventmarketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. The 4-day event provides attendees with the opportunity to discover the latest data-driven best practices and new innovations across the B2B space.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Event technology is any tool, app, or software that helps you plan, execute, and measure an event. Depending on whether you’re hosting an event in-person, are planning a virtualevent, or are combining the best of both with a hybrid event, your event tech stack might look slightly different.
So, what’s an event planner to do? Easy: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtualevent sponsorships?
Choosing the right event management software is not just helpful; its necessary for your events success. What to look for: Features that Fit : For in-person events, prioritize tools for check-ins and logistics. For virtualevents, focus on seamless streaming and interactive features. Lets make your event shine!
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