This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. Double-check your promotions calendar before you hit the “publish” button.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Promote your event early and often.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Designing the event logo and swag.
If you expect that the event will expand in the current year, it is important to keep everything proportional in your budget by using multipliers. You can take it one step further by getting budget details directly from the vendors’ website or by calling them. Marketing: What eventmarketing costs will there?
leading up to the event. Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Use an intuitive event registration website.
An eventwebsite should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect eventwebsite to help your event and your business succeed.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for eventmarketers to drive more traffic to your eventwebsite so you can achieve all these goals above.
Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate eventmarketers but can be applied to association annual conferences. Create and publish recommended itineraries.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
Can I monitor event registration and campaign performance in real time? Given that event registration is a leading metric for eventmarketing success, you need to be able to assess performance so you adjust your strategy in real time if needed. Creating a stellar eventwebsite that’s true to your brand is essential.
Most suited for events that: Are annual or recurring events, such as a monthly Farmer’s Market or Annual Wine Event. Has its own dedicated eventwebsite. Online: On your social media profiles and on your website. Publish your Event info on a Relevant Website. Communicate on Email.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
Using these channels, you can keep conversations focused on specific topics, tracks, or personas while allowing attendees to discuss distinct topics during live sessions and get the most out of your event. of eventmarketers say creating memorable experiences for virtual event attendees is harder.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the eventwebsite, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare.
As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Include accurate event details. Facebook event promotion that boosts engagement. Learn more.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Optimize Your EventWebsite . 5 Tips for Better Event Sponsorship Packages.
For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. CPCE: Certified Professional in Catering and Events What Is CPCE Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: ILEA 3.
In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event. Construct your eventmarketing plan In the competitive world, spreading the word about your event effectively and on time is crucial to ensure its success. Organize your efforts.
Savvy brands, renowned publishers, and innovative technology enablers from across the world come together to explore the exciting world of content marketing. This conference will discuss the latest in search, analytics, content creation, optimizing your website, paid promotions and more. Digital Marketing Summit Portland.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
In an age where eventmarketers increasingly need to prove ROI for every dollar they spend, treating events as a “one-and-done” no longer suffices. To get the biggest bang for their buck, today’s leading event teams work diligently to create, cultivate, and engage robust event communities that stay connected all year round.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Eventwebsites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.
Eventwebsites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.
Blown away… Rachel is a real deal, ass-kickin, eventmarketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.
If you can precisely define and understand your target audience, you’ll be able to tailor more effective marketing and promotion strategies and attract the right attendees. The first thing you should do to identify the right target audience for your event is to conduct market research.
Firms like Gartner , Forrester , IDC , and others regularly publish research that can guide your technology decisions. Each has its own methodology and focus areas, from in-depth product evaluations to market forecasts and trends.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
After our successful launch in New York, we’re upping the ante in 2023 with a three day event in Miami: The Magic City. We are solidly cementing our status as the new home for America’s boldest and bravest brands and publishers, to reimagine the future of performance-based partnerships. Product Marketing Summit | Denver.
Firms like Gartner , Forrester , IDC , and others regularly publish research that can guide your technology decisions. Each has its own methodology and focus areas, from in-depth product evaluations to market forecasts and trends.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content