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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Getting Early Birds to Flock to Your Event.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Don’t be surprised if your online attendee numbers are up, but the registration fee needs to come down. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networking event might not. •
For hybrid events or solely online happenings, select and test a virtual platform in advance. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary. Strategize the marketing and execution.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. We gain all of our revenue through booth sales and sponsorships.
Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis.
The International Baking Industry Exposition (IBIE) — which is produced every three years and jointly owned and produced by BEMA (Bakery Equipment Manufacturers and Allieds) and American Bakers Association (ABA), with support from the Retail Bakers of America (RBA) — is anything but stale. An adaptable event brand.
Whova, an all-encompassing event management software, was established in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur. Headquartered in San Diego, California, Whova caters to various sectors, including healthcare institutions, colleges, retail companies, charities, and public authorities.
For example, Eventtia caters to luxury, retail, and education. When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics.
It specializes in managing virtual events, conferences, trade shows, exhibitions, and corporate events. Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees.
While many event management software options serve a broad spectrum of industries, certain brands may have a notable client base in specific sectors. For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector.
While multiple technology companies offer digital solutions for B2B event management, few are committed to delivering software solutions tailored for consumer and luxury retailevents. White Label: Full personalization of the event management platform, integrating branding elements.
Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.
Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.
Although the vast majority of event management software serves a wide variety of industries without discriminating against any of them, some brands have a significant client portfolio from specific industries. For example, Eventtia has a rich portfolio of luxury and retail consumer customers.
At the same time, Bizzabo’s solution is mostly tailored for B2B events. It’s worth noting that while multiple technology companies provide digital solutions for B2B event management, only a handful are committed to delivering software designed for consumer and luxury retailevents.
For instance, Eventtia boasts a diverse luxury, retail, and education clientele. This aspect is crucial for gauging the expertise of event software providers. When assessing event management software, aligning features with specific event goals is essential for informed decision-making.
For instance, Eventtia serves various clients in luxury, retail, and education. Understanding the expertise of event software providers hinges on this factor. Aligning these features with specific event goals is crucial for informed decision-making in event management software.
For instance, Eventtia boasts a diverse luxury, retail, and education clientele. This aspect is crucial for gauging the expertise of event software providers. When assessing event management software, aligning features with specific event goals is essential for informed decision-making.
For instance, Eventtia serves various clients in luxury, retail, and education. Understanding the expertise of event software providers hinges on this factor. Aligning these features with specific event goals is crucial for informed decision-making in event management software.
Although the vast majority of event management software serves a wide variety of industries without discriminating against any of them, some brands have a significant client portfolio from specific industries. For example, Eventtia has a rich portfolio of luxury and retail consumer customers.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. not available on event date/time), or low appeal of specific event details (i.e.
Experiential marketing can be part of your overall eventmarketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.
Perfect Venue offers a robust set of features designed to easily manage events, simplifying and enhancing the event management process: EventRegistration and Ticketing: Facilitates seamless online registration and ticket sales, allowing organizers to manage attendee information efficiently.
Main Features: What are the main features provided by the platform, including customizable registration, attendee check-in, lead capture, and event analytics? EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach. Industry Niche and Scope: What Companies Use Eventtia?
Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Both platforms offer tailored solutions for organizing events such as conferences, trade shows, training sessions, and more across these sectors.
Eventdrive offers a robust set of features to streamline every aspect of event planning: • Event Creation and Management : Utilize customizable templates and intuitive tools for easy event setup. Online Registration and Ticketing : Manage registrations with secure payment processing.
Going beyond basic streaming, Eventtia provides a full suite of event management capabilities, including registration, payment processing, eventmarketing , attendee engagement, networking, and detailed analytics. These tools empower event professionals to streamline complex workflows.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, eventmarketing, attendee engagement, networking, and detailed analytics.
These tools help create engaging experiences that foster audience interaction and satisfaction: EventRegistration and Ticketing : Customizable forms and secure payment processing. Event Website Builder : Drag-and-drop tools for creating branded websites without coding. Event Calendar : Manage multiple events with ease.
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