This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Registration & Attendee KPIs. Number of total registrations. Happy planning!
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
This includes roles like event technology specialists, eventregistration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
MCI Registration Specialist Mackenzie Ramos sees staffing as a major challenge happening now. Due to the pandemic, many events are experiencing record numbers of attendees due to the return of in-person attendance. “Gen The post Gen Z Meeting Profs Navigate Industry Challenges and Hope for Future appeared first on Smart Meetings.
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. How chat AI and event apps can tie in with your social media strategy.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Onsite registration has a profound impact on your attendees’ overall event experience. When attendees enter an event venue, the onsite registration and event badge printing process is like your storefront — the first look at what the event will be like. How To Overcome Onsite Registration Challenges 1.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Once you have your template, you can clone and reuse it for multiple events.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.
Sustainability technology Technology can enhance the environmental and social sustainability of events. These tools help reduce waste, monitor and minimize energy consumption, promote eco-friendly practices among attendees, and assess the overall carbon footprint of an event. Cvent’s Sustainability Tracker.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Sustainability is no longer optional. Several recent studies show that consumers, especially Gen Z shoppers, are willing to change their purchasing habits to reduce environmental impacts, and it appears that the push toward sustainability will only increase. What should organizers be doing now? On the Web.
Flexera: Offering Undeniable Value (Webinar) To convince someone to sign up for a virtual event like a webinar or panel, you must demonstrate value immediately and convince your target audience that it’s worth attending. Key takeaway: Getting someone to open an email about an event is hard. Any questions? Just hit reply.
This strategic use of data sets apart successful events in today’s technology-driven landscape. The Rise of Regional Micro-events and Localization There’s a growing preference for smaller, regional events that offer more targeted and personalized experiences.
A well-designed website not only attracts potential attendees but also provides a platform for communicating important event information such as dates, schedules, speakers, and locations. A responsive website design that is optimized for mobile devices further enhances an event’s reach and accessibility.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event. Construct your eventmarketing plan In the competitive world, spreading the word about your event effectively and on time is crucial to ensure its success. Offer early bird rates for attendees who register in advance.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. During the trial, users can create events at no cost and only pay for registrations using Cvent’s PayGo method.
The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.
Develop a website for the conference and include registration. Start a “save the date” campaign on social media and through email marketing. Confirm the schedule of presentations and events. Continue promoting the conference on social media and through email marketing campaigns. Choose an event location and venue.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. It specializes in conferences, trade shows, exhibitions, and corporate events.
The top five roles for 2023 and 2024 (year-to-date) based on the total amount of money we paid to talent for these roles are: event technology specialists, eventregistration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. With the increasing trend of marketers investing in events, the need to deliver a seamless, personalized event experience becomes more important. Session registrations.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. as their second biggest, sustainability is taking center stage. Attendees increasingly prioritize sustainability, with 26.8% With 19.5%
For our students, the PCMA Student Competition now has a global footprint with teams competing in North America, and the APAC, LATAM, and EMEA regions to inspire new ideas and create new career connections for future business event professionals everywhere. Registration is now open through October 1, 2022.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. That’s why 70 percent of event professionals prefer them, according to a recent survey by Stova. Finally, mobile event technology promotes sustainability and reduces costs.
Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. Staying Silent May Not Be an Option.
There will be more event professionals showing up as independent planners not tied to full-time roles. Mental health and sustainability will be the two top conversations in 2023 for the events industry. What do you anticipate will change with event tech in 2023? Global Senior EventMarketing Manager.
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 billion in 2020 — is expected to reach $510.9
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing.
Why host a virtual event? To clear things up, the fundamentals of eventmarketing are still very much the same when it comes to virtual events. Regardless of what type of event you’re hosting, you’ll have the option of live or pre-recorded content, different engagement tools, and different language options, to name a few.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content