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Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
AMGiNE automates and streamlines the Group Air booking process for Travel Management Companies, a tedious job that can take hours without the ability to automatically generate compliant trips from registration data. That includes websites, registration tools and agendas that might otherwise rely on paper and pencil.
Gain the trust of your audience by learning the ropes and getting an event planning certification. Make sure to mind your tech as well and update your systems for the smoothest event experience. And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. Registrations. Need to Boost Event ROI?
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Getting Early Birds to Flock to Your Event.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. When it comes to tradeshow lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their tradeshowmarketing routine.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Choose the right marketing channels.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from TradeShow News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
You can also encourage the show organizer to add your question to their list of eventregistration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Lead Retrieval App for TradeShows. That’s versatility!
Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Instead, he sees virtual as a targeted use case for building top-of-funnel interest and a marketing database. “In-person TradeShows may have to rethink their value proposition.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g., for hybrid events.”.
11 corporate event announcement templates you can use: Save time by hitting copy + paste on these useful email template examples and subject lines below, or use them to inspire your own wording. Announce your tradeshow. Share information about a tradeshow you’re sponsoring. Will you be there?
Prepare for and marketeventregistration. Outline the entire registration process in great detail. Planners should know exactly when registration will open, how long it will be open, and precisely how many tickets or spaces are available. Are they asking questions about the event topic or specific event details?
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
INBOUND 2022: Reconnecting (Hybrid Event) As we noted in our post on event invitations to inspire , HubSpot’s INBOUND 2022 invite is an excellent example of a crisp, clean email that gets a critical message across to the reader: Don’t miss this event! We’re currently offering a special early bird registration discount.
Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.
Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated eventregistration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.
This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Use registration data to send personalized emails to attendees before and after each event.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
A well-designed website not only attracts potential attendees but also provides a platform for communicating important event information such as dates, schedules, speakers, and locations. A responsive website design that is optimized for mobile devices further enhances an event’s reach and accessibility.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements. Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning.
Fortunately, tradeshows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes. Unfortunately, “back” has been the underlying theme of the recovery. Attendees want experiences that are seamless, engaging, and intuitive.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Scalability and Flexibility for Different Event Sizes Event scheduler software is designed to accommodate events of all shapes and sizes. If you go this route, you’ll have to cobble together a tech stack to handle eventmarketing, sponsor management, and event networking.
A physical goodie bag for a virtual event helps viewers engage more. While getting your registrations to give you their physical postal address might be a bit tricky, it’s a hurdle that’s certainly worth taking on. The results of putting physical merch in the hands of virtual event attendees speak for themselves.
It specializes in managing virtual events, conferences, tradeshows, exhibitions, and corporate events. Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. It specializes in conferences, tradeshows, exhibitions, and corporate events.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements. Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Scalability and Flexibility for Different Event Sizes Event scheduler software is designed to accommodate events of all shapes and sizes. If you go this route, you’ll have to cobble together a tech stack to handle eventmarketing, sponsor management, and event networking.
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID tradeshow realities. It was great.’
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Eventbrite Created in San Francisco in 2006, Eventbrite focuses on developing specialized solutions for online registration and ticketing solutions.
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