This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via socialmedia, the better it’s going to do. These are the optimal times for hosting your event.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Offer customized product placements, allowing sponsors to seamlessly integrate their products and services with event programming and content to maximize exposure and relevance. Private workshops or seminars tailored to sponsors’ interests can provide valuable knowledge-sharing opportunities and targeted networking experiences.
Product launches highlight new products and services an organization brings to market to generate buzz and excitement. Conferences and seminars , like HubSpot’s INBOUND , are typically the largest events and feature keynote addresses, seminars, breakout sessions, networking opportunities, workshops, and more.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration. Tease, tease, tease!
Whether you want to promote an educational event or an academic conference, these strategies will work for everyone alike. Leverage SocialMedia One of the effective ways to promote events online for free is to use socialmedia. Among these, All Conference Alert stands out as a shining example.
That’s why before planning any virtual event you’ll want to know its application. A familiar tool to every marketer, a webinar is a web-based seminar. Viewers can watch the event as it unfolds, making it feel as if they’re in attendance, hence why it is such a great combination when matched with socialmedia.
These companies leverage Cvent’s platform to streamline event planning, enhance attendee engagement, and measure event success. Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees.
Event Tech Live April 26 - 27, 2023 – Las Vegas, NV Event Tech Live (ETL) is one of the only dedicated exhibitions and conferences for event professionals with an interest in technology. If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.
Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Eventmarketing and promotion tools help organizers promote their events through email campaigns, socialmedia integration, and analytics.
Socialmedia copy ❓Question: Write a LinkedIn post announcing this event. We are proud to announce the premier event on Metaverse Investments, taking place on [Date]. Kafe Antzokia: This historic theater and music venue offers a unique atmosphere for smaller events and concerts. Register now to secure your spot!
Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Eventmarketing and promotion tools help organizers promote their events through email campaigns, socialmedia integration, and analytics.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Email plays an important role in the success of any event. Whether it’s a casual happy hour or a hybrid seminar, event organizers can use their event invitation email to sell out their gathering. But how do you write an event invitation email that converts? This makes sense. Time it right.
Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ? A trade show, seminar, or conference ? Eventmarketing software can help streamline these efforts by automating campaigns, tracking engagement, and optimizing outreach.
Promotion and MarketingMarket your event to the right audience using socialmedia, emails, and online ads. With Eventtias eventmarketing software , you can create custom, branded event pages to engage your audience, communicate with attendees through targeted email campaigns, and track your marketing performance.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content