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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

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How to Promote Your Event on Social Media in 2023

Eventtia

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Loyal customers may visit your website often, follow you on social media and subscribe to your email list. More : A Killer Event Should Have a Killer Website.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?