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Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Not Training Your Speakers. With hybrid events, they must now avoid the trap of speaking and engaging with the in-person attendees only. Train them in the art of marrying physical and digital to the point where they could host their own talk-show. We’ll help you avoid all of the most common hybrid event mistakes!
Strategy for a virtual event will invariably involve different skills than those demanded from an in-person experience. And the right virtual event production company will jump at the opportunity to help you with all of this! But first, consider the following: Do you want someone to train your presenters and manage rehearsals?
This will involve training employees or even recruiting people to train up and show the ropes of how the show will run. Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
?? The Best of the Best: EventMarketing: 11 Actionable Virtual EventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! Want To Work For Endless?
Not only do we help each organization make the right choice for their perfect event, but we’ve also undergone the necessary training. So we decided to give you some precious insight into the world of virtual event platform features. However, the world of virtual events is as new to attendees as it is to planners.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Day 1 (June 10) : Kick off the conference with specialized training camps and partner/leadership summits. The annual EventMarketing and Management Product Roadmap will outline where the company is investing in development for the future. Specialized meetups will enhance peer-to-peer engagement for real-world education.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Since making the event personalized is such an empowering act, it’s also useful for employee events as much as external ones. Close Qualified Leads Straight from the Event Booth. They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Piggybacking off your goals and event technology, different events require different needs.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Treasury Committee.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Of course, not everyone in a given age range will react identically to an eventmarketing message. Lesson 4: The Covid Factor The Covid-19 pandemic is still a major factor in how some people are choosing to attend events and age may play a role. But understanding tendencies of a group can help to cater messaging to individuals.
Eventmarketing and management product announcements expected to be launched later this year included an enhancement to the AI Writing Assistant that will feature “context-aware” tech that removes the need for planners to train the assistant on the details of each new event or program.
Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Their blog, the “Event Leaders Blog” is packed with education, training and insights for event profs just like you. EventMarketer.
And of course, make sure your staff is trained to give a five-star check-in experience, setting the right tone for the process. Remember, your brand image hinges on this part of the event! Make sure your staff is trained to give a five-star check-in experience. Not Yet Sold on Event Tech? Click To Tweet.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Leong gave Convene a preview of her talk, and shared how eventmarketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map.
The scope of chatbots associated with how much you have trained your chatbots to learn. (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you! elizabethglau Click To Tweet. Chatbots can be truly AI, they can be really person driven.
Consider hiring a graphic designer for eventmarketing materials. From invitations and banners to registration forms and dinner menus, a qualified graphic designer can create captivating print and online event materials. What should you look for when booking event vendors? Graphic designers. Security personnel.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. A major goal of my work with clients is to assist them in creating a successful event sponsorship program.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Event Industry News . Events Council Industry Insights . Corporate Event News. EventMarketer . Corporate EventMarketing Association (part of PCMA). Event Tech News. Marketing Brew. Want to reach your full potential as an event professional? Skift Meetings Blog. MeetingsNet.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
“Freelancers with expertise in areas like virtual-event management, digital marketing, and technology are in high demand. Senior freelance roles requiring specific vertical expertise—like event-technology and event-marketing specialists—have become more sought after.” Train internal planners.
and Naomi Clare Crellin discuss the how-to’s of building an event strategy at CEMA Summit. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Rachel Heller (from left), Allison Crooker.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
And as far as event planning careers go, it’ll give you more of a chance to interact with technology. Think eventmarketing is the career path for you? A lot of events rely on temporary or volunteer help to succeed. A staff coordinator is in charge of all the logistics related to the personnel onsite for the event.
Upon completing this process, event managers officially hold the title of being DES-certified event managers. The CMM Certification is an excellent training program that focuses on instructing participants on business management skills. CTSM: Certified Trade Show Marketer What Is CTSM Certification?
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and trade show industry.
5 More Secrets to Successful Event Email Marketing When you personalize your email marketing campaigns you increase trust, make a connection, and train your audience that your emails are always worth opening. any advanced event technology) should also be highlighted with a FOMO subject line. Videos, even more.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. Actually, millennials are not the only ones on the “bleisure” train. Where you meet matters more than ever before.
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. Bartenders : Use professionally trained barkeeps and give them written instructions about who not to serve.
Right now, the most successful chatbots use natural language processing, which are AI tools with human-driven training. On the other hand, chatbots can also be very person-driven, but you don’t see the learning and ongoing benefits with this type of chatbot.
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. And they’re not the only ones on the “bleisure” train. Where you meet matters more than ever before.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What support and training resources are indispensable?
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