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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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A Planner’s Guide to Event Vendors 

Social Tables

Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. What are event vendors? a musical festival).

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MICE professionals

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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How To Create Your Event Budget

Endless Events

By including every part of the event, you’re able to get a more accurate budget versus one that simply includes the bigger pieces of an event. This is a preliminary step that you can continue to refine along the way as you speak with vendors and get a more accurate telling of your budget. Reach Out to Vendors.

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Events? In This Economy? Yes, and Here’s How

Endless Events

Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place.

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023. Cvent Essentials allows anyone to spin up simple meetings at scale.

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Bookmark These Top 30 Websites for Event Planners

Bizzaboo

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

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