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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Between the brain drain in the events industry and labor shortages, the eventtechnology labor has transformed dramatically. And not for the better: event planners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price. The Current State Of EventTechnology Labor.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general eventplanning tips.
Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in eventplanning? Eventplanning is an umbrella term.
You’ve probably seen the headlines “PSAV Acquires Encore EventTechnologies” but don’t know how it affects you. If you are an event or meeting planner you’ve heard of PSAV. By acquiring arguably their biggest competitor in the United States there is no question they stand to dominate the market.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top eventtechnology trends for planners and venues alike: 1.
Many eventplanning conferences were canceled or postponed, and most of those that weren’t took place virtually. Read on to learn more about some of the top eventplanning conferences that 2021 has to offer. Discover some of 2021’s top eventplanning conferences: 1.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. With hybrid events, attendees can choose between attending in-person or online.
The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in eventplanning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the eventplanning process. In fact, AI is one of the fastest-growing technologiesevent planners trust to plan, promote, and analyze their events. It’s no wonder why 87.8% It’s a win for everyone.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – EventPlanning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketingplan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
While it’s great at offering safety guidelines, the CDC FAQ for event planners doesn’t really give any advice about our overarching event strategies! Event planners essentially have three options: to cancel, to postpone, or to pivot. EventPlanning During COVID: Initial Considerations.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other EventTechnology. Event Staff.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
The event industry is propelled by continuously evolving eventtechnology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.
A yearly subscription to an event platform can be a hefty investment, but the ROI of the community model far surpasses one-off events if done right. As mentioned in the introduction, monetization opportunities and marketing efforts are no longer limited by time but can continue throughout the year.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Cvent ’s eventplanning suite.
Editor’s note : This guest article is excerpted from the book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences by Alon Alroy, Eran Ben-Shushan and Boaz Katz, which will be published by Wiley March 29. The Changing EventTechnology Landscape.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
That’s valuable for learning how to market your sessions, although it doesn’t say much about the session itself. . If you’re using the right eventtechnology, you can see how many people attended and stayed for the session’s duration. . Email Marketing Opens and Clicks. Session Attendance. Budget KPIs.
Thanks to video streaming services , companies can achieve virtual eventplanning without geographical constraints. Virtual events can be a standalone venture or accompany a live event. Whichever the case, event streaming is definitely something you should be exploring if your company caters beyond a local demographic.
We also dive into different event types events and how to manage them. There are tips for B2B events, conferences and campus events. PS: If you need some help planning your next event, here’s our eventplanning checklist , yours for free! Make Magic with EventTechnology.
For better charity eventplanning , implement these steps to maximize both attendance and monetary donations. As a nonprofit organization, you’re going to ultimately be relying on sponsorship , donations, and ticket sales for covering event costs. Join the movement for a better event. Set a Budget. Select a Theme.
They’re event partners who have their own interests and goals tied to the event. Event planners must find a good match in a sponsor and make sure they have a positive experience before, during, and after the event. Who has sponsored events similar to yours? Do some market research.
Megan Powers of Powers of Marketing ( @meganpowers ). Glenn Thayer of The Voice Of Meetings & Events ( @glennthayer ). Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Powers of Marketing. Aysun Lynch of Banff & Lake Louise Tourism.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%.
Eventplanning is both an art and a science. In this article, we’ve rounded up some of the most powerful eventplanning tips to help you save time, reduce stress, and deliver an exceptional experience to your attendees. Curious about how to set objectives and long-term event goals?
And how can you harness it into a digital marketing tool to promote upcoming events? Well, that’s exactly what we’ll be talking about on this episode of the Event Tech Podcast! More views, increased engagement, and a powerful marketing tool for planners. How do you make it more accessible? The results?
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the eventplanning process, and get your reports ready. Survey Your Audience To Get Post-Event Feedback. Check Your Event ROI.
So, what can you do to make sure your event is seen as a necessary strategic tool every year? Let’s explore five key strategies to make your eventplan resilient and ensure that your corporate gatherings thrive year after year. To ensure long-term success, make it a habit to track and measure the value of your event.
Will Curran , founder of Endless Events and #EventProfs Community took the stage to share his experience creating a year-round virtual community. It is also a central place where everyone can access events, products and answers to questions from people they trust.
“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. Pineda also predicts consolidation in the number of virtual platforms available since the market can’t support all venture capital-backed companies.
Follow our iconic guests on Twitter: Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Intentional Event Design Our Professional Opportunity by Tahira Endean (Book). Diversity in Events. Picking The Perfect Event Venue.
You’ll need to market your event app! The onus is on the planner and marketers to show the value of the app to the attendees. Highlight features that they can’t find in the print guide and ways their event experience will be improved if they use it. As you market your app, you’re marketing your event.
Other great instances of hybrid events include Apple’s 2019 “Special Event” , CDC’s Public Health Informatics Conference , SBC’s 2020 Digital Summit , and the 2019 Growth Marketing Conference. All of these are perfect examples that showcase the power and the possibilities behind hybrid events!
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed. The result?
If you’re looking for the most comprehensive list of eventmarketing, event management, and eventplanning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
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