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When we think of events, our minds automatically go to entertainment, networking opportunities, the stage, and gamification, among many other things. But today, let’s take a few steps back and think about where do our events truly begin. Or is it much earlier, at eventregistration? EventRegistration Basics.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. EventPlanning: An Exciting & Challenging Career.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Boost Your Event ROI with These Tips.
Stuttgart is constantly evolving, offering a unique setting for hosting business events. In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the eventplanning process.
The platform allows companies to completely optimize the digital registration experience for event attendees, especially for global companies that want every event to be new and exciting. We had clients literally saying, ‘I know I had this virtual event, but I want to do it in person, and it’s in two weeks,” said Lochner.
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. They were also encouraged to attend sessions, network and take it all in.
Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether it’s more leads or a boost in sales, the right event strategy will help you get what you need. . Overall Event Strategy KPIs. Registration Figures.
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. B2B Event Marketing Reloaded.
On March 11th, 2020, the events industry changed forever. We’re not just talking about the virtual revolution here – the COVID-19 epidemic re-defined what it means to plan a safe event. This caused the term ‘ event safety ‘ to become nearly synonymous with COVID-compliance. The impact is forever.
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company.
So, you want to plan an event. Take the eventplanning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Let’s get planning!
So, you’re planning a big event for your company — kudos to you! Eventplanning isn’t for the faint of heart; you certainly have a lot on your plate. Not only do you need to host a fantastic event , but you also need to prove that your event will get results. Which metrics are meaningful? Total Q&As.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.
In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Now that we’re making a return to in-person events , we can start talking about many event-planning topics we had no use for since March 2020.
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. But how does one decipher whether their virtual event has really been a success? EventRegistration. Online Visits.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
The events industry is seeping with it. After all, couldn’t events be considered a work of art? Just like any other artistic expression, eventplanning is a process, defined by diligence, open-mindedness, patience, resourcefulness, collaboration, and of course, imagination and innovation.
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Using registration metrics. Measuring event ROI in two ways.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Your Guide to EventRegistrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on eventregistration.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event ROI Stems From Goals & KPIs. goals and KPIs.
Just like with events, the main purpose of translation and captioning is to bring people together and break down the barriers between them. The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted.
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. And how can you get more mileage out of this in-person event?
It would only make sense that this effort spills into the event industry. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! Creating sustainable events is key to being a responsible event planner. .
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.
Building your event budget can be a daunting task. Your event budget becomes your guide throughout the eventplanning process to help you make key decisions. Creating a detailed and realistic budget template goes hand-in-hand with a successful event. More: Hack Your Event Budget with Smart Meetings.
In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. Let’s delve into the reasons behind this hesitancy and what event professionals can do about it.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? This should be the standard.”
Just like that, we blinked and it’s time to talk about the 2020 event trends. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020 Event Trends: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. INBOUND is an event that excels at this.
Recent industry forecasts and surveys indicate corporate meetings, events and incentives will grow in 2025. At Motivation Excellence, we continue to see interest in planning something in 2025, even though it’s less than a month away. Flexibility in destinations and venues helps keep options open well into the year.
It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. Event planners essentially have three options: to cancel, to postpone, or to pivot.
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! No two events are the same.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – EventPlanning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
Eventplanning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult personalities, try to juggle juxtaposing requests, fix eventplanning mistakes, or balance dozens of last-minute event changes, event planners have plenty of reasons to feel stressed.
Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for Event Marketing. Improve Your Event through Gamification. Have you ever used VR for eventplanning?
After more than a year of helping planners navigate the complex world of virtual events, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. But it’s a necessary step towards planning successful experiences.
5 Tips for Engaging with First-Timers at Annual Events 24 April 2024 No matter what kind of yearly event you’re planning, every attendee matters. This eventplanning checklist will help you exceed expectations with your first-time attendees. DMCs play a pivotal role in creating and delivering memorable experiences.
When you start planning an event, one of the first things you should do is figure out your eventplanning timeline. The next time you start to plan an event, consider using this helpful guide to create an eventplanning schedule that works for you. What is a long-term eventplanning timeline?
One of the biggest challenges when running an event is the planning stage: even organizing a fairly small and seemingly simple event can be a very challenging task with all the different details to consider and adjust. First, decide on a primary goal for the event. Sell more of your products/services during the event.
This week’s Event Tech Podcast episode is a little bit different. Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing Event Technology Trends 2022.
Designing Events with Empathy 13 March 2024 In the world of eventplanning, there's a growing awareness of the importance of empathy in crafting unforgettable experiences for attendees. This is a valuable skill, and it’s well worth developing for event planners. Why Does Empathy Matter in EventPlanning?
The road ahead seems promising for the return to live events. And while many planners and attendees alike are more than ready to return to live events in full swing, there are a few things to consider. A Return To Live Events Requires Safety. Additionally, keep in mind the design of the event itself.
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