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Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
Virtual eventplanning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtual eventplanning checklist!
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Eventsponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. Fortunately, all you need is a little elbow grease to find sponsors.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
This is especially true when planning an event. It’s almost impossible for a single person to pull off an event on their own. There’s no room for that in eventplanning. It’s impossible to put together an event on your own. Skimping on event planners means the event will skimp in other ways, too.
As an event planner, you’re juggling a dozen or more balls. If you have multiple people working on marketing materials for your event, the Creative Cloud is a must-have. Airtable is an excellent resource for event managers who need to track attendees, press releases, or marketing materials. There must be an easier way, right?
With the threat of COVID-19 planners are facing mandates and calls to cancel events globally. Event profs around the world are facing the challenge of turning their in-person event into a virtual event and fast. After all, how do you switch your in-person event to a virtual event? . Unsure where to start?
The events industry has been hit hard. Events need to consider new business models and revenue streams to keep themselves diversified and stable. Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.
Unless your company is already financially sound, you’re probably going to heavily rely on corporate sponsorship for funding your event. Sponsors are bombarded with dozens of request letters hardly different from your own. Check Sponsor Guidelines, if Applicable. Check Sponsor Guidelines, if Applicable.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Great event professionals know that it’s vital to always have a plan B ready when planningevents. For example, they know how to deal with bad weather at events and how to build a crisis communication plan. Where Are All The Disruption-Proof Events? Let’s get brewing!
Event gamification has revolutionized the way we planevents and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. Our incredible host Will Curran has not 10, not 20, but 28 exciting ideas to get the ball rolling on your next virtual event. Event Website. Simple, easy ideas.
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. B2B Event Marketing Reloaded.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?
After more than a year of helping planners navigate the complex world of virtual events, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. But it’s a necessary step towards planning successful experiences.
To kick off a new week, we’re going to lay out the most common virtual event mistakes. Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. There are still plenty of misconceptions flying around in regards to virtual events. 1 PowerPoint Heavy Content.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company.
Understandably, the advent of virtual events came to shake the very core of the industry. Putting together incredible virtual events shouldn’t be seen as something you have to do, but rather as something you want to do. Thankfully, most event profs seem to be handling the transition quite well. To share their stories.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event ROI Stems From Goals & KPIs. goals and KPIs.
Achieving longevity and consistent success is a challenge every event planner faces Events are not merely one-time occurrences; they should be a strategic investment that yields returns over time. So, what can you do to make sure your event is seen as a necessary strategic tool every year? What benefits does the event provides?
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. And how can you get more mileage out of this in-person event?
This week we’re diving into the dozy topic of how to plan a virtual event. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
Virtual events were all the rage last year, whether we liked it or not. While some adapted fast and organized extraordinary virtual events in 2020 , many are still grappling with the new reality. But according to today’s #EventIcons guest, it’s high time we stop reminiscing about the past and start planning for the future!
Do you ever wish you could do more than just an average site visit when you’re planning an event? We get to see a general view of the meeting space on an hour-long site visit, and maybe even some guest rooms, but every event planner really cares about the customer service and the guest experience.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? This should be the standard.”
Promoting your event on social media is a given. Never used LinkedIn for event promotion ? The other method is a sponsored update, which is the more effective of the two because you can target the ads to a specific demographic by filtering results based on factors like industry, job title, location, etc. Photo credit: Ad Stage.
Events are all about creating connections—connections between attendees, connections between an organization and its members, connections between a brand and its audience. But the importance of networking often gets overlooked in the grand scheme of the eventplanning process. Talk about a personalized event approach.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
When you start planning an event, one of the first things you should do is figure out your eventplanning timeline. The next time you start to plan an event, consider using this helpful guide to create an eventplanning schedule that works for you. What is a long-term eventplanning timeline?
When we think of events, our minds automatically go to entertainment, networking opportunities, the stage, and gamification, among many other things. But today, let’s take a few steps back and think about where do our events truly begin. Or is it much earlier, at event registration? Event Registration Basics.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
It’s important to start your event off on the right foot. Your attendees first impression will set the tone for the rest of the event. With these grand entrances ideas, you can make that impression a great one and start your event off on the right foot! Always be sure your grand entrance matches the theme and tone of your event.
Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, eventplanning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Should all of this go to waste once the event is over?
One of the biggest challenges when running an event is the planning stage: even organizing a fairly small and seemingly simple event can be a very challenging task with all the different details to consider and adjust. First, decide on a primary goal for the event. Sell more of your products/services during the event.
This week’s Event Tech Podcast episode is a little bit different. Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing Event Technology Trends 2022.
Gone are the days when you had to rely on feedback from participants after the event, to make the next one better. Now, you can adjust things as they happen by implementing crowdshaping at an event. After all, event planners have been crowdshaping for years, from their gut feelings. What is crowdshaping? I know we are!
The road ahead seems promising for the return to live events. And while many planners and attendees alike are more than ready to return to live events in full swing, there are a few things to consider. A Return To Live Events Requires Safety. Additionally, keep in mind the design of the event itself.
Event problems: we eat them for breakfast. Know Your Corporate Event Essentials. Corporate eventplanning is a tad more tedious than other planning gigs. Maybe it’s because there are more of these events than ever and the competition has gotten that much fiercer. The Event Engagement Guide.
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