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Virtualeventplanning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtualeventplanning checklist!
Understandably, the advent of virtualevents came to shake the very core of the industry. With countries shutting down and social distancing measures put in place, virtual experiences are the only choice planners have to stay afloat. Thankfully, most event profs seem to be handling the transition quite well.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. EventPlanning: An Exciting & Challenging Career.
This week we’re diving into the dozy topic of how to plan a virtualevent. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more.
After more than a year of helping planners navigate the complex world of virtualevents, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. But it’s a necessary step towards planning successful experiences.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtualevents can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an eventplanning certification.
Today we want to tackle the issues pertaining to a virtualevent timeline. Ditch the misconception that these experiences take less time to plan, fewer resources, fewer headaches, and a lot less money and production. Unless you want your entire audience to be clamoring for refunds, stop slacking off and start planning.
Finding a virtualevent sponsorship idea that suits you can seem hard at first. And the concept of a virtualevent sponsorship fits right into this category. Our incredible host Will Curran has not 10, not 20, but 28 exciting ideas to get the ball rolling on your next virtualevent. Event Website.
The Best of the Best: Virtual Resource: VirtualEvent Guide – All-In-One Free Book! Let’s Discuss: So, What Is A Hybrid Event, Really? ?? We created the ultimate VirtualEvents Handbook ! A single resource for everything you need to know about virtualevents (9-minute read).
The past year has undoubtedly been the year of virtualevents, thanks to Covid-19. But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. But how does one decipher whether their virtualevent has really been a success? Attendee Engagement. App Visits.
And one of the biggest question marks we’ve noticed pertains to a virtualevent RFP. The Endless team is happy to introduce a comprehensive guide of what you should include in your virtualevent RFP. VirtualEvent RFP: What To Include? And what do the voice and marketing look like?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
It’s safe to assume you’ve been thinking a lot about virtualevent possibilities. Because let’s be fair, virtualevents will be the norm for a while. And surprisingly enough, not many event profs have experience with this format. VirtualEvent Possibilities: The Simplest Versions.
The Best of the Best: Event Promo: How To Promote Your VirtualEvent: A Graphic Guide. The moment you have all been waiting for: The VirtualEvent Budget Calculator is here! You have your virtualeventplanned and ready to go… but how do you promote it? (12-minute Upcoming events.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Thanks to video streaming services , companies can achieve virtualeventplanning without geographical constraints. Virtualevents can be a standalone venture or accompany a live event. Here’s a few tips to help you kick start your first virtualevent with a remote audience. Market Your Event.
Many eventplanning conferences were canceled or postponed, and most of those that weren’t took place virtually. Read on to learn more about some of the top eventplanning conferences that 2021 has to offer. Discover some of 2021’s top eventplanning conferences: 1.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtualevents, hybrid events are complex, versatile, and hard to budget for. Hybrid Event Budgets: How Much? Event Staff. EventMarketing.
The pandemic ushered in an era of far more inclusive and accessible virtualevents and made us re-evaluate some of the event-planning practices we started to take for granted. We learned a very valuable lesson the hard way: an event on the other side of the world can impact the entire globe. Which option is safer?
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketingplan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to planvirtualevents. Since then, we have seen the landscape of the events industry change dramatically. Event planners essentially have three options: to cancel, to postpone, or to pivot.
And we’ve been out there dishing out tons of content about successfully pivoting and producing virtualevents. And by things, we obviously mean events! The three examples below were some of the best 2020 virtualevents we saw. Let alone become one of the best 2020 virtualevents!
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
It’s finally time to discuss the hot topic of hybrid events. Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtualevents. Virtualevents will continue to be relevant from here on. How Do Physical & Virtual Attendees Interact?
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the eventplanning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify EventPlanningEvents have a lot of moving parts.
That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Now here we are.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. Fortunately, you don’t have to choose: hybrid events offer a happy medium.
Be it virtual, hybrid, or live, eventplanning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. This becomes an increasingly more exciting concept with the advent of virtual and hybrid events. Should all of this go to waste once the event is over?
“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. Yes, hybrid meetings are more complicated and costly, but virtual is here to stay without a doubt,” he said. There are many reasons for the residual digital.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology.
The Best of the Best: Hybrid Events: 10 Questions About Hybrid Events, Answered. Event Tech: Event Tech Podcast: A Klik Review. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 VirtualEvent Trends Webinar! Do I stay or do I go?
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI.
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtualevents and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that!
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4. Active people in the event platform each hour. Marketing KPIs.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtualevent gamification solutions.
When an event reaches the end, most planners forget all the amazing content opportunities it can still provide. And especially now with virtualevents , the possibilities are endless. And how can you harness it into a digital marketing tool to promote upcoming events? How do you make it more accessible?
So, you want to plan an event. Take the eventplanning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Events are never a one-person job.
Webinar World, the event designed from webinerds to webinerds, has been in the hybrid game for years. The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. Agents of Change Digital Marketing Conference.
People are increasingly relying on the virtual world to connect, make plans, and learn. And the events industry has now finally caught up with it. The pandemic normalized virtualevents , improved their production quality, and sped up the adoption of event platforms. And remember: engagement pays off.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of eventplanning, budgeting, eventmarketing, event strategy, proving event ROI, and more. “Meanwhile, marketers made more money.
There are all kinds of questions going through event planners’ heads right now. How do I keep a virtual audience engaged ? How do I create my virtualevent budget ? And what are some virtual trade show ideas I can use? It’s been our goal here at Endless to hold your hand through the virtual world.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
To pull off the biggest nSight event to date, TSEC worked closely with nCino to turn their vision into a reality. Founded in 1986 in the United Kingdom by CEO Sally Webb, TSEC was a pioneer in the budding eventplanning industry. The planning experience she gained in PR propelled her to creating a dedicated event business.
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