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Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. Next up are smart glasses and AR for events.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
So, while events are beginning to offer physical options, the future of events will be inclusive of hybrid events, offering a vibrant digital overlay to the in-person experience. Today’s successful hybrid events celebrate and amplify the offline physical event online.
Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your event planning into your existing marketing calendar. Create an Event Community Online communities are virtual spaces that bring like-minded people together.
The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
For example, data insights about session attendance inform us how successful each session was. Exhibitors and sponsors can also enjoy the benefits of attendance tracking at events. Attendance tracking helps exhibitors and sponsors understand their audience better. MEASURING AUDIENCE ENGAGEMENT. GIVE VALUE TO EXHIBITORS.
To measure event ROI, event data needs to be analyzed and accurately presented. But since event and meeting planners are not statisticians, this is where the journey of measuring event goals often ended. Event Apps To The Rescue. In 2019, before the pandemic, event app adoption stood at 63%.
What makes this list credible is the fact that none of these top event platforms paid Endless to be featured on the list. Kyle says that he and his team considered over 500 eventtechnology providers and ranked them based on several parameters. Top Event Platforms 2022: It’s All About The Features!
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A list of best event platforms to use in 2022 ! The result?
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. “I think that push notifications as event notifications are a godsend.
Eventtechnology company CadmiumCD built lead retrieval into its conference website technology, allowing attendee-to-attendee networking, downloading of speaker presentations and badge scanning using an existing Android or iOS phone. The information can be loaded directly into CRMs, such as Salesforce, HubSpot and Marketo.
On top of that, they also pave the way toward a more modern, multi-event strategy. Higher Quality Interactions At The Event. Despite various eventtechnology solutions that make the virtual audience feel like an equal participant at hybrid events, it’s nonetheless hard for the speaker to engage two audiences at the same time.
Following an analysis of its events in 2023, Bizzabo found a 389% increase in leads generated by exhibitors at events powered by Klik, compared to non-Klik events of similar size and scope. Klik's built-in lead capture technology has significantly improved lead generation by enabling a simple tap between SmartBadges.
It’s that there really hasn’t been enough technologies until recently to monitor what people are doing. There are a ton more opportunities to do that now with further and further sophistication of eventtechnologies. Including things like event apps. Valuable information. Who did it the most?
Leverage the meeting technology to reach these attendees by including features such as live translation and closed captioning. It may be listening to a certain speaker, visiting a particular sponsor, connecting with colleagues, or attending a new product demo. Read More : 8 Engagement Tips for Your Next Hybrid Event.
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
Know exactly who you’re trying to captivate with this event so you can relay the information when meeting with a virtual event production company. Walk the production company through all the people who are involved in planning the event and what their roles are. What’s the date of your event? Who are they?
What better way to learn more about the exciting world of eventtechnology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform.
The Power of Wearable EventTechnology . The SmartBadge makes attendee, sponsor, and exhibitor expectations a reality by transforming a passive accessory into an intuitive, interactive asset. Attendees and organizers get peace of mind with data privacy because no personal information is stored on SmartBadges. .
Following an analysis of its events in 2023, Bizzabo found a 389% increase in leads generated by exhibitors at events powered by Klik, compared to non-Klik events of similar size and scope. Klik’s built-in lead capture technology has significantly improved lead generation by enabling a simple tap between SmartBadges.
While you can’t force every attendee to use your event platform or app, maximizing adoption is essential to get more value out of your event. Through a platform, you can gather data, share resources, and even increase the visibility of your eventsponsors. Swap contact information with exhibitors through the app.
Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Incentivize customers to give their contact information with a giveaway, raffle, etc. Here are some of the most essential ideas in the events industry.
The events industry space has witnessed a major advancement in eventtechnology solutions throughout the pandemic. In an all-virtual world, event platforms became the new venues. Offer mastermind groups where people can share private information, build sub-groups, and include gamified challenges with a leaderboard.
Event trends 2022 are here and let us tell you, it’s an exciting year for event planners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of eventtechnology moving forward.
Adding conference event apps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. A great app will also allow you to track your ROI and monetize sponsors. How can you leverage your app to include sponsors?
As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. For more tips on improving event ROI, read our latest report.
Hybrid events offer the best of both worlds: the immersive magic of traditional in-person gatherings and the data insights of modern digital events. When built upon innovative eventtechnology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Let’s explore!
Pairing a solid set of KPIs with the right eventtechnology solution can help gather the most critical data in one place, giving your team the information needed to make data-driven decisions. . Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .
Then, the session tool will inform him that he will probably like Sarah’s talk because I chose the exact same talks as him and also chose this third one. “I have a crazy eventtechnology idea,” says Will. . “I decided I was going to go to Brandt’s talk, John’s talk, and Sarah’s talk.
So, while it helps with event planning and adjusting things in real time to run more efficiently, it can also be used to keep event goers informed. This information can be provided to attendees via phone app or screens at the transport pick up zones. You may even be able to ensure there isn’t a wait for any attendee.
For those who might not know: Socio is an eventtechnology company that helps enterprises and SMBs optimize their events in more than 40 countries. Join Sarah as she has one of the most insightful, information-packed conversations ever witnessed on this podcast! Our sponsors love it. And attendees love competing.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of eventtechnology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings.
I will break down the best ways to save money in an event AV contract without compromising your event. Undoubtedly, incorporating AV into your event can use a majority of your budget quickly. It’s no surprise why many large events require various large sponsors. This will eliminate any hidden surprises.
And maybe even only achievable for some of the larger organizations that have got the bandwidth, the manpower, and the cash to invest in getting those accreditations” “And as when we launched the EventTechnology Awards, we felt that the same was happening for sustainability”, says Adam. The Final List.
In fact, he predicted that when the dust settles and more virtual platform companies have acquired or been acquired, virtual events will be more frequent and engaging than they were in 2019. Experience with virtual programming even informed improved time-of-day network scheduling best practices.
People ask us all the time about how to turn the trade show portion of their event virtual. Do we need to use eventtechnology that looks like the Sims? Will this make our sponsors happy? Being educated about history and current events is up to us, and now there are no excuses. (8-minute video).
The survey of 700 senior executives, titled “ The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact ,” found that the fastest-growing companies are increasing event activity the most, with one-day conferences as the most popular format. Align events programs based on impact on revenue.
Your logistics team will be responsible for the execution of the event. This team will get deep into the details in order to plan every piece — from searching for venues to working with vendors and sponsors. Pro tip: In our experience, we’ve found that individuals in full-time sales roles do well on in a sponsor-focused role.
Finally, make your virtual audience feel seen and understood by keeping your sessions short and packed with valuable information. If you use an event platform to host your event, attendees can create profiles and add each other just like on social media platforms, such as LinkedIn. Data-informed networking.
Here’s what technology journalist Michelle Bruno, MPC, CEM, CMP, senior strategist at eventtechnology company DAHLIA+Agency, had to say about tech trends. Michelle Bruno What one eventtechnology trend do you predict will have a big impact on business events?
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