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Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
You’ve probably seen the headlines “PSAV Acquires Encore EventTechnologies” but don’t know how it affects you. If you are an event or meeting planner you’ve heard of PSAV. By acquiring arguably their biggest competitor in the United States there is no question they stand to dominate the market.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . What this trend means for eventvenues.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Among the most popular in the events industry are corporate budgets, attendee registration fees, partner sponsorships, and/or donations.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hold your event in the daylight hours or outside venues (and get an extra point for COVID compliance).
The eventvenue is where attendees eat, drink, network, and engage with your content. But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtual event platforms come into play. Event management software.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? These are the main hybrid event budget items you should budget for: 1.
Whether you’re an event planning veteran or this is your first rodeo, our ‘23 event planning guide is chock-full of surprising and helpful insights for the new year. Download the report now to see what you can expect for events in 2023. You can make events more eco-friendly by: Choosing reusable napkins over paper napkins.
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Today, they discuss yet another amazing eventtechnology solution: data-based matchmaking services. Helena elaborates on how she ended up in the eventtechnology space. ” Source: twine.
Editor’s note : This guest article is excerpted from the book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences by Alon Alroy, Eran Ben-Shushan and Boaz Katz, which will be published by Wiley March 29. Technology will allow for even more blending between virtual and in-person worlds.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Rogers and many other convention centers have been thoughtful about accommodations, but Sherrer has been talking to meeting professionals looking to master the finer points in venues not as adapted, and she has one piece of advice: “Start with the lens of empathy.” They may not be on TikTok, but they may love Facebook.
How much do you feel you still truly understand venuemarketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your VenueMarketing Discoverability Influence. Times, they be a changin’. Am I right? Say Thanks. And Mean It.).
Eventtechnology company Cvent announced that after going public for a second time in 2021 through a special acquisition at a valuation of $5.3 Since its founding in 1999, Cvent has helped manage more than 5 million events, and lists over 302,000 hotels and venues as of Dec. The post Cvent Will Go Private Again After $4.6B
What makes this list credible is the fact that none of these top event platforms paid Endless to be featured on the list. Kyle says that he and his team considered over 500 eventtechnology providers and ranked them based on several parameters. Top Event Platforms 2022: It’s All About The Features!
2022 Event Trends Guide: What You’ll Find. The 2022 event trends guide covers nearly all aspects of the events industry: eventtechnology, production, strategy, and more. We continue with trends for in-person events and dedicate a large portion of the e-book to hybrid events in 2022.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Try This Shortcut.
If you aren’t familiar with IMEX it is THE place to connect as an event prof. IMEX has 3200 plus destinations, venues and suppliers from 130-plus countries under ONE roof in Las Vegas literally everything you can imagine in one place. Megan Powers of Powers of Marketing ( @meganpowers ). Powers of Marketing. C2 Montréal.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed. The result?
She brings over 15 years of experience in tourism and experiential marketing. Jerry Pupillo and Yuko Yoshida Jerry Pupillo and Yuko Yoshida, The LineUp at Wai Kai Waterfront adventure venue The LineUp at Wai Kai makes two key executive appointments. Yoshida will serve as director of marketing.
Make Magic with EventTechnology. Deep in an attendee’s heart, there is always that expectation that something magical will happen once they enter a venue. The good news is that you can deliver that dream through the proper use of eventtechnology. It doesn’t necessarily have to be life-changing, of course.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
You may have also recently seen our article about the recent acquisition of Encore EventTechnologies by PSAV. On this episode of Event Tech Podcast Will Curran of Endless Events and Brandt Krueger of EventTechnology Consulting take a deeper dive into what this could mean for the events industry and AV companies.
Will we adapt to a new way of marketing and communications? And will virtual events be the new normal? Post-Pandemic Events: Where to start? It will take a combined effort in order to restart the event industry, both from the planners and venues, in order to begin hosting in-person events again.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .
Not all attendees will fill them out, but you can glean a lot of information about your event from surveys. Use a framework like Net Promoter Score to see how satisfied attendees were with your programming, venue, food, and overall event. . Engagement and quality are great indicators if your community is active during an event.
Market Your Event App Separately. It’s tempting to market your event app at the very bottom of an email announcement about the event itself, but how many people will see that? . You need dedicated promotions for your app before, during, and after the event. Choose a Venue With Good Wifi.
The Freeman Company sold its Encore EventTechnologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. The Freeman Company retains ownership of eventtechnology specialist Alford Media.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team.
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
to using Fortnite as a venue. The Brew Crew explains everything in layperson’s terms and gives the listeners some advice about getting started in the exciting world of futuristic eventtechnology. Metaverse Events Double Down On Experiences. ” Relax, Traditional Events Are Here To Stay.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”.
Follow our iconic guests on Twitter: Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Intentional Event Design Our Professional Opportunity by Tahira Endean (Book). Diversity in Events. Picking The Perfect EventVenue.
Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. Eventtechnology is no longer just one aspect of an event. It’s the very heart of hybrid and virtual events!
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